We want to hear from you! Take our quick customer survey today for your chance to win a £50 Amazon voucher.

Which Social Media Platforms Should Your Company Be Using?

It would be easy to answer this question with ‘all of them!’ but there are so many platforms that you can use for social media that you’d end up in a dishevelled mess trying to organise them all! Certain businesses can benefit from investing a chunk of their time into social media marketing on specific platforms. If done correctly, it can significantly increase engagement as well as brand awareness, but if you’re using the wrong platform for your brand it can end up being a big waste of time. We’ve broken it down into some of the top social media platforms and suggested which types of brand work best with which ones.Social Media Icons

Facebook
Facebook is best for small local businesses and online businesses. For example, service companies (plumbing, central heating, cleaners etc), and restaurants. This is because these types of companies can really utilise Facebook advertisements by hand-selecting who sees these ads by age, interests, geographic location etc. These ads are cheap to run and often very effective.

 

Instagram
Instagram rocks when it’s used for visual-aesthetics focused businesses, and influencers who want to connect more personally with their audience. This would mean businesses in photography, fitness and travel would benefit from an Instagram account. Considering the fact that Instagram is photos and videos, the reason for this is clear; high-quality photos will generate a buzz, and low-quality photos will not. Therefore your insurance company probably won’t be able to achieve interesting, aesthetically-pleasing, high-quality photos like a photography company can.

 

Twitter
Twitter is good for businesses who want to have a human touch, and perhaps would like to inject a little humour into the business. Think life coaches, lifestyle entrepreneurs and writers. However, this is not to say that other businesses can’t jump in on this action- just take a look at Tesco Mobile’s Twitter and see how well they’ve done from it!

 

LinkedIn
LinkedIn is best for the more ‘formal’ brands, such as marketing companies, consulting firms, recruitment agencies etc. See any profile on LinkedIn and the reasons for this will be clear. You want to be taken seriously, and you want to see thought-provoking content that’s consistently professional and almost always work-related.

 

Pinterest
Similarly to Instagram, Pinterest is good for those with a visually-appealing brand. This would include lifestyle bloggers, travel bloggers, chefs, interior design companies, fitness brands etc. Pinterest can show you what people want for the future and this can be a powerful tool for your marketing. Pinterest is often good when linked to a tandem blog.

 

Medium
Medium is great for bloggers. It’s free, easy to use, and is full of incredible content. Almost every business can benefit from a Medium account, as it’s a young, expanding platform. If your company is looking for a space to post blogs and articles it’s definitely a good option.

Whatever platform you choose, just make sure to give it your all and enjoy it! Ensure you’re consistent with your posting and that your style remains the same and your brand will continue to rise. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchandi

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh