When Should You Be Posting On Instagram

A few weeks ago we ran through the basics of Instagram posting for your business, including what should be included on your profile, what your posting strategy should be and the type of content you should be sharing with your followers. However, did you know that there can be optimum times to post on Instagram? We’ve put together some practices and tips for finding your best frequency and timing in order to maximise your chance for success on Instagram.

 

General advice

We’ve already mentioned that consistency is key. You need to be posting consistently in order to maximise engagement with your audience without hitting any dips in posting updates. Union Metrics discovered that most companies post on their Instagram daily. Furthermore, brands could be posting more than twice per day and their engagement did not decrease – there was no correlation here. Therefore, as long as you’re posting updates to your users once per day then you’re already on your way to creating a fantastic business Instagram page.

 

When is the best time to post?

Before, Instagram posts used to show up in users feeds in chronological order. Now, they had installed an algorithm to their timeline, and timing is now one of many factors that is considered by Instagram when it decides what content you’ll be seeing when. A meta-analysis of 16 social media studies has shown that:

- 08:00 – 09:00 is the best time to post – 15:00 – 16:00 is the worst.
- The most engagement is found on Mondays and Thursdays.
- Videos receive 34% more interaction when posted at 21:00.
- Content receives more engagement when posted during off-work hours, outside of peak times.

 

Take away messages

At the end of the day, timing is not the be all and end all to every Instagram post, however it is definitely a factor you will want to be considering, particularly if your business is quite small or just starting up – you’ll want to build your followers as efficiently as possible! You could either ensure you are posting at the same time every day by using a content calendar, or make sure you stick to your strategy by scheduling reminders using apps such as Buffer, which sends push notifications and saves your pre-made post so all you have to do is click ‘share’. Unfortunately, Instagram is yet to install a scheduling feature that can be done with Facebook, Twitter, and other social media platforms. However, considering that Facebook now owns Instagram and has implemented the ever-popular ‘stories’ feature into the app, perhaps it will eventually add in scheduling as a feature to Instagram! We’ll just have to wait and see… 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...