What Is Promotional Products Week

We may be a little biased, but we think promotional products and merchandise are incredible tools for a marketing toolbox. This week, from 2nd October – 6th October, the BPMA (British Promotional Merchandise Association) host Promotional Products Week, a time for there to be a big “spotlight on promotional products targeted towards the end user buyer”.

 

The reason the BPMA decided to choose for this week to fall in October, is because October is in fact a big month for companies to begin “buying for events, conferences and pre-Christmas gifts”. The aim of Promotional Products Week is to get everyone involved, from the companies supplying the merchandise to the end user buyer, and to encourage everyone to share their stories about promotional products and campaigns.

 

The theme for this year’s Promotional Products Week is ‘Thank You’, so the BPMA are encouraging the hashtag #ThankYouPPW for all social media platforms and revealed that the “best use of thank you will be published in our magazine, Product Media magazine”. This is because giving away branded promotional gifts is a successful way of acknowledging your customers, anyone you do business with, or anyone you just want to thank. Furthermore, the BPMA are supporting the charity Alzheimer’s Society, United Against Dementia, so when people use the hashtag #ThankYouPPW they are also encouraging them to donate and help raise over £10,000 for this worthy cause.

 

We want to share with you why we think promotional products are so important, so we’ll let some statistics from SageWorld do the talking…

- 8/10 consumers own between 1 and 10 promotional products
- 53% of these people use a promotional product at least once a week
- 6/10 people keep their promotional gifts for up to two years
- 48% of consumers would like to be given promotional products more often
- 89% of consumers can recall the advertiser of a promotional product they had received in the past two years
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%
- Women are more likely to own bags, writing tools and calendars, whilst men are more likely to have shirts and caps.
- 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it
   - Health and safety products, computer products and writing tools were ranked the most useful

 

Will you be getting involved in Promotional Products Week? You can check out our Instagram page to see how we’ve been using #ThankYouPPW to get some inspiration, and we would love to see what pictures you post! 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or will

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-