What Is Promotional Products Week

We may be a little biased, but we think promotional products and merchandise are incredible tools for a marketing toolbox. This week, from 2nd October – 6th October, the BPMA (British Promotional Merchandise Association) host Promotional Products Week, a time for there to be a big “spotlight on promotional products targeted towards the end user buyer”.

 

The reason the BPMA decided to choose for this week to fall in October, is because October is in fact a big month for companies to begin “buying for events, conferences and pre-Christmas gifts”. The aim of Promotional Products Week is to get everyone involved, from the companies supplying the merchandise to the end user buyer, and to encourage everyone to share their stories about promotional products and campaigns.

 

The theme for this year’s Promotional Products Week is ‘Thank You’, so the BPMA are encouraging the hashtag #ThankYouPPW for all social media platforms and revealed that the “best use of thank you will be published in our magazine, Product Media magazine”. This is because giving away branded promotional gifts is a successful way of acknowledging your customers, anyone you do business with, or anyone you just want to thank. Furthermore, the BPMA are supporting the charity Alzheimer’s Society, United Against Dementia, so when people use the hashtag #ThankYouPPW they are also encouraging them to donate and help raise over £10,000 for this worthy cause.

 

We want to share with you why we think promotional products are so important, so we’ll let some statistics from SageWorld do the talking…

- 8/10 consumers own between 1 and 10 promotional products
- 53% of these people use a promotional product at least once a week
- 6/10 people keep their promotional gifts for up to two years
- 48% of consumers would like to be given promotional products more often
- 89% of consumers can recall the advertiser of a promotional product they had received in the past two years
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%
- Women are more likely to own bags, writing tools and calendars, whilst men are more likely to have shirts and caps.
- 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it
   - Health and safety products, computer products and writing tools were ranked the most useful

 

Will you be getting involved in Promotional Products Week? You can check out our Instagram page to see how we’ve been using #ThankYouPPW to get some inspiration, and we would love to see what pictures you post! 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...