What's So Good About Promotional Merchandise?

Promotional merchandise can be a form of promotion for a person or a business. The word promotion (in the marketing sense) is ‘the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision’ (*).

There are many ways in which a company can promote a product or brand. A company could promote in mass media, i.e. TV, radio, newspapers, internet or mobile phones.

However, when promoting in mass media it can sometimes prove to be very expensive. Companies could take the promotion into their own hands, saving them time and money. A company can promote a brand or product themselves by investing in promotional tools, such as promotional merchandise.

Promotional merchandise can be branded with a company name or logo, and then given out at trade shows, conferences or events. The more promotional merchandise, branded with a company name or logo, is picked up by the public, the more the brand awareness will be spread. This is because potential clients pick up promotional items to remember the company name in future. The promotional item is then taken home, to homes all over the county; the promotional item then does its job by promoting the company name or logo to all those people in that home and the surrounding area.

A company needs to ensure the promotional merchandise they invest in relates to the business and its potential clients. The more the promotional merchandise relates to the business the more people will recognise what the company or business offers, in terms of products or services. For example a key ring is a popular promotional gift for an estate agent or a car sales man. This is due to keys playing a main part after purchasing a new home or car. A key ring proves to be useful to keep a new set of keys together.

On the other hand a company could invest in promotional merchandise that the client needs or wants. For example Promotional Bespoke PVC Ear Phone Charms, these charms can be attached to ear phones and made into any shape to suit the company. This would make a fantastic promotional gift if the company was in the music industry and wanted to target new customers, as earphones are desired by music lovers everywhere.

If you have any questions about promotional merchandise or what promotional items would suit your company, don’t hesitate to give us a call. (*)Wikipedia/Promotion

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to...

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a Freshers' Fair is one of the most important events in the student calendar; as well as giving new students the chance to discover campus-based cl...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....