What's So Good About Promotional Merchandise?

Promotional merchandise can be a form of promotion for a person or a business. The word promotion (in the marketing sense) is ‘the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision’ (*).

There are many ways in which a company can promote a product or brand. A company could promote in mass media, i.e. TV, radio, newspapers, internet or mobile phones.

However, when promoting in mass media it can sometimes prove to be very expensive. Companies could take the promotion into their own hands, saving them time and money. A company can promote a brand or product themselves by investing in promotional tools, such as promotional merchandise.

Promotional merchandise can be branded with a company name or logo, and then given out at trade shows, conferences or events. The more promotional merchandise, branded with a company name or logo, is picked up by the public, the more the brand awareness will be spread. This is because potential clients pick up promotional items to remember the company name in future. The promotional item is then taken home, to homes all over the county; the promotional item then does its job by promoting the company name or logo to all those people in that home and the surrounding area.

A company needs to ensure the promotional merchandise they invest in relates to the business and its potential clients. The more the promotional merchandise relates to the business the more people will recognise what the company or business offers, in terms of products or services. For example a key ring is a popular promotional gift for an estate agent or a car sales man. This is due to keys playing a main part after purchasing a new home or car. A key ring proves to be useful to keep a new set of keys together.

On the other hand a company could invest in promotional merchandise that the client needs or wants. For example Promotional Bespoke PVC Ear Phone Charms, these charms can be attached to ear phones and made into any shape to suit the company. This would make a fantastic promotional gift if the company was in the music industry and wanted to target new customers, as earphones are desired by music lovers everywhere.

If you have any questions about promotional merchandise or what promotional items would suit your company, don’t hesitate to give us a call. (*)Wikipedia/Promotion

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Say hello to Foamo: the coolest new coffee cup to make - or should that be 'brew'? - waves in the world of branded merchandise. Ready to order with your design t

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

We're proud to announce that Total Merchandise has won the prestigious BRIMAN award for the second consecutive year. This important accolade, issued at the British P

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Last week, we hosted Total Merchandise Expo 2025, the second edition of our annual customer exhibition.  The UK's largest event of its kind, it offered our clie