Our last article of this sort touched on a few campaigns by the likes of Netflix and Innocent, however there are so many that we love to love we thought we would share a few more of our favourite examples. Valentine’s day is the ultimate ‘marmite day’ (you either love it or you hate it!), and these brands have had a lot of fun playing with that idea to massively increase their brand awareness and perhaps give their audience a good giggle.
IKEA’s Free Cots
We love this one. IKEA in Australia did what could be the best Valentine’s deal ever, by offering a free crib for babies born 9 months from Valentine’s Day! Delivery, however, is not included
Basket Dating with Tesco
Never one to miss a trend, Tesco caught on to the fact that people are enjoying programmes such as First Dates, and decided to put their own spin on it for their Valentine’s Day marketing campaign. Tesco love guru’s matched couples by the contents of their baskets, sending them on dates and then catching up with them in an interview afterwards. The video ends with a call-to-action to create your own date night, ultimately getting at the point that Tesco sell food, and you’ll want theirs for your date. According to Adweek, two of the four dates went fairly well and one of the couples even plan to meet up in Nepal!
Makeup brand Revlon teamed up with the geniuses at Google to create an animated, personalised, shareable Valentine’s Day GIF e-card program. Customers were invited to send bespoke messages of love to their loved ones, making this “the first time a brand has ever invited users to upload to and create content directly within an engagement ad” according to Brian McDevitt, industry director of home and personal care at Google. The idea is that a customer uploads a photo after selecting their favourite Revlon Ultra HD Lipstick colour, and a kiss in that colour is placed directly on their cheek, creating a shareable GIF.
notonthehighstreet.com Love: Your Story
We thought we would save a pretty cheesy one for the end. notonthehighstreet have created a whole array of Valentine’s Day themed material on their website, such as videos of couples asking them questions about their relationship, and quotes. Gift ranges are interspersed between these lovely videos and pictures, tugging on to the heart and purse strings of the customers!
We really do love to love these campaigns, as Valentine’s Day truly is a great way to show your customers that you care and to have a little fun.