Turn Attendees into Customers with Promotional Event Giveaways

Whether your brand is present at trade shows, festivals or conferences or is perhaps even the one hosting it, this is the perfect opportunity to flaunt your company to a wide audience. Enter; promotional merchandise!

Using logo-printed items as giveaways at any event your brand is taking part in has the potential to influence people's opinions and buying power with your company. But, don't just take our word for it: 79% of people asked in a recent BMPA study said they were likely to do business with the company in the future. Not only this, but an impressive 83% of people who receive promotional merchandise can remember the brand advertised for an average of 12 months!


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Choosing The Right Event Giveaway For Your Brand

With the huge range of promotional products available, it can be difficult to know where to begin when choosing which items will be best suited for your brand at an event. So, to help you find the perfect event giveaway for your business, we've rounded up some of the most popular and effective branded items - all waiting to be printed with your logo!

1. Branded Bags

It can be hard to decide which type and style of promotional bag will be best suited for the event you are going to. The first step is to think about why the participants will want this bag; will you be placing agendas and information packs in them, or will they perhaps be given to your customers once they have received or purchased an item from your stall?

Our Printed Cotton Tote Bags are the ideal event giveaway, especially if attendees need to carry flyers, notepads and other important paperwork around the event with them. Displaying your full colour company logo, these reusable bags offer long-lasting brand awareness even once the event is over. And that's not even mentioning the eco-friendly credentials these canvas tote bags will give your business!

Did you know that branded bags sit in the top place of promotional merchandise market value, with a whopping value of £178,911,356 (14% of market share)? The Medium Rope Handle Paper Bags are a great example of why printed bags are continuously a popular choice of event giveaways. With 100% ink coverage for your branding and the choice of a matt or gloss finish, these bags are a great way to align your branding with an elegant touch at any function.

2. Promotional Lanyards

If your business is running an event - whether it's a conference, trade show, or festival - branded lanyards are an essential event giveaway. Ideal for keeping event passes and name badges safe and on display, you really can't go wrong with personalised lanyards.

Our Express 20mm Full Colour Lanyards are a bestseller for a reason! Printed with your logo along both sides and in eye-catching full colour, they're guaranteed to promote your business out-and-about at events. Best of all: if you're on a tight deadline, these promotional lanyards can be with your from just 72 hours.

In a recent study published by the BPMA, almost half (43%) of consumers keep a promotional USB drive for two years or longer. Combine a USB with a branded lanyard and just imagine the marketing potential - and with our 2 In 1 USB Lanyard Cables, you can make the idea a reality! These high-tech lanyards feature a lightning charger (compatible with iPhone 5 - X) and a micro USB charger, and are printed with your full colour design. They're sure to wow event attendees!

2 in 1 USB Lanyard Cables
2 in 1 USB Lanyard Cables

5% off

From £2.23 £2.12

3. Personalised Stress Balls

Stress balls are an eye-catching and engaging promotional giveaway to have on display at your stand. Best of all, combining high-impact brand awareness and great low prices, our personalised stress balls really won't break the bank! Due to their usability, stress balls are likely to be kept for many years, creating a positive association and a reminder of your brand with every squeeze.

If you're looking for a budget-friendly, yet highly effective then look no further than these Low Cost Stress Balls. Available in a range of colours to suit any company design and personalised with your logo, these branded stress balls can be yours from just 49p per unit!

For maximum impact, why not opt for our Bespoke Stress Shapes? Pantone-matched and moulded into your specific shape and design, they make a completely unique event giveaway. Price is dependent on your brand's design requirements so get in touch today for your bespoke quote.

4. Promotional Sweets

Let's face facts: who isn't a sucker for a sweet treat? Add a bowl of too-good-to-miss branded sweets to your exhibition stall and people will be flocking to see your company. 

These promotional Wrapped Sweets are hard-boiled sweets, in a range of different colours and flavours, each individually wrapped in foil wrapper printed all over with your custom design for maximum impact. With a shelf-life of 18 months, these printed boiled sweets are perfect for buying in bulk (because the higher the quantity, the lower the price per unit!) and using at events all year round.

Our Love Heart Mini Rolls are a sure way to leave a lasting impression - and tingle your customers' tastebuds, in the process. These retro sweets are novel event giveaways, guaranteed to draw attention to your brand. Each is supplied in a paper wrapper, printed with your full colour company branding.

Planning an event presence and looking for the perfect branded products to help ensure your business lasts in customers' minds? At Total Merchandise, our friendly and experienced team are ready to help you make the idea a reality! Browse our full range of promotional event giveaways and contact us today to receive a quote for your business.

Main image from Pixabay.

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 13 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

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