The TM Guide to Creating Personas for Marketing - Part 2

At the end of last week, we ran through what a marketing persona is and how you can get started. Today we’re here to show you how to go further and to truly understand why we think creating these marketing personas are so important.

Utilise Analytics

This is how you gather your main data. As fun as it would be to just make stuff up about Paul, Ianjit and Sofia, you need to use your real data if you want to get anywhere. You could start by looking at your website statistics, or even check the conversations that you’ve had with your real customers. When checking your website analytics, it becomes clear when people are dropping off and why, where they came from, how they found your website and how long they spent on each page. Further, you could create surveys and polls for your actual customers to build a really strong persona. After all, your customers are the ones you are creating personas about so they will be the ones who know themselves best! Ask them to vote on their goal, or what type of content they enjoy seeing.

Why Should You Create Personas?

You Make It Personal

We know we keep bringing this one up in most of the articles we write but that’s because we think it is just so important – it keeps things personal! Just like your audience don’t want to feel like they’re interacting with a robot, you also don’t want to feel like your audience is just a way of making sales. Creating personas helps remind businesses that these customers are real people with names, faces and needs who likely appreciate a personal tone.

It Boosts Your Content

By creating personas, you are better able to really understand your customers and, in turn, tailor your content to them. You can access their specific needs, wants and goals by honing in on their personalities. Personas allow you to access a wider picture to something you perhaps had not considered in such detail before, and we believe this personalisation truly reflects itself in content.

You Learn More

You can learn about what your customers like to spend their money on, and what they don’t. You can spend time looking into analytics that you had not considered before. You can talk to your audience more and learn about them to help influence your personas. At the end of the day, learning is a key part of any business and creating these personas.

Start small, and then work your way up to maybe even 10 personas, targeting various aspects of your business. Whilst you have a lot of fun creating them, you will also see that they can be incredibly useful for targeting your marketing and really getting to know your audience.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

The Coolest Winter Promotional Giveaways To Warm Up Your Marketing

The Coolest Winter Promotional Giveaways To Warm Up Your Marketing

It's time to rummage through your wardrobes to dig out your warmest coats, cosiest knitted jumpers and fluffiest bobble hats. Not forgetting to pop the kettle on e...

Order Today: Virtual Christmas Party Boxes & Christmas Hampers

Order Today: Virtual Christmas Party Boxes & Christmas Hampers

Christmas is fast approaching and whilst we know that, yes, this year is going to be a bit different to what we all know, we can still mark the occasion in style. With...

Boo! Frightfully Good Promotional Products For Halloween 2020

Boo! Frightfully Good Promotional Products For Halloween 2020

Halloween is creeping up on us - and if your business is keen to sink its teeth into this most spook-tacular of occasions, Total Merchandise is here to help.