Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

The TM Guide to Creating Personas for Marketing - Part 2

At the end of last week, we ran through what a marketing persona is and how you can get started. Today we’re here to show you how to go further and to truly understand why we think creating these marketing personas are so important.

Utilise Analytics

This is how you gather your main data. As fun as it would be to just make stuff up about Paul, Ianjit and Sofia, you need to use your real data if you want to get anywhere. You could start by looking at your website statistics, or even check the conversations that you’ve had with your real customers. When checking your website analytics, it becomes clear when people are dropping off and why, where they came from, how they found your website and how long they spent on each page. Further, you could create surveys and polls for your actual customers to build a really strong persona. After all, your customers are the ones you are creating personas about so they will be the ones who know themselves best! Ask them to vote on their goal, or what type of content they enjoy seeing.

Why Should You Create Personas?

You Make It Personal

We know we keep bringing this one up in most of the articles we write but that’s because we think it is just so important – it keeps things personal! Just like your audience don’t want to feel like they’re interacting with a robot, you also don’t want to feel like your audience is just a way of making sales. Creating personas helps remind businesses that these customers are real people with names, faces and needs who likely appreciate a personal tone.

It Boosts Your Content

By creating personas, you are better able to really understand your customers and, in turn, tailor your content to them. You can access their specific needs, wants and goals by honing in on their personalities. Personas allow you to access a wider picture to something you perhaps had not considered in such detail before, and we believe this personalisation truly reflects itself in content.

You Learn More

You can learn about what your customers like to spend their money on, and what they don’t. You can spend time looking into analytics that you had not considered before. You can talk to your audience more and learn about them to help influence your personas. At the end of the day, learning is a key part of any business and creating these personas.

Start small, and then work your way up to maybe even 10 personas, targeting various aspects of your business. Whilst you have a lot of fun creating them, you will also see that they can be incredibly useful for targeting your marketing and really getting to know your audience.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Easter is a time of year that most Brits look forward to: the long weekend, plates full of delicious food, eating your body weight in chocolate... And those are just a...

Revealed! The Promotional Essentials Every Charity Needs In 2021

Revealed! The Promotional Essentials Every Charity Needs In 2021

If you work for a charity - whether it's a nationwide organisation or a brand new initiative based on a locally-identified cause - you'll know how important spreading yo...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...