It is without a doubt that Christmas is enjoyed by millions of people around the world. Some may think of it as a time for giving and receiving presents, some may think of it in the terms of its religious history, and others may think it is all about spending time with family, but for the marketers out there we know that it is a time to raise our marketing game, gain profits and keep our consumers happy. It is true that some smaller businesses may lack the marketing budget that the giant brands have, but that doesn’t mean you cannot inject a little sparkle into your marketing campaign.
We’ve brought to you our 12 tips of Christmas to get you going.
1) Get Involved On Social Media
Social media now plays an integral part in any marketing campaign, but for Christmas especially, people are looking to get in that festive mood so ensure that your brand is filling their feed with all things Christmas-sy.
2) Be Emotive In Your Campaign
The battle of the giant brand’s Christmas adverts is always a highlight to many. Consider examining what makes them successful (perhaps that they are emotive or heart-warming) and inject something a little thought-provoking into your own campaign.
3) Update Your Website
Start adding some festive photos to your website, with some clear copy explaining what your brand is offering for Christmas. Include any ‘upsell’ offers such as if you will be offering gift wrap service or personalisation. For instance, check out our homepage which shows the option to view our festive gift range.
4) Use Keywords
Take advantage of Christmas time and start to include seasonal keywords into your website.
5) Ensure Your Website Is Optimised For Mobiles
You want to make sure that your customers can switch between devices and still have a seamless shopping experience. Research has shown that some shoppers will cease a purchase on a mobile phone if the website is not optimised for mobiles. You don’t want your company to be missing out on crucial seasonal sales so ensure that you have optimised your website for mobiles. After all, it is almost 2018!
6) Add Social Sharing Options
If appropriate, consider adding social sharing buttons and options on your product pages so people can drop hints to their family members about potential Christmas gifts.
Later this week we’ll continue with the final 6 of our 12 Tips of Christmas.
If you're looking for the perfect promotional gift for your campaign this Christmas check out our special corporate Christmas gift ideas section on our website. Simply fill out the form for a rapid quote or give us a call!
Main image from Pexels.com