The Importance of Investing in Promotional Products - Part 2

Earlier this week I discussed how influential promotional products can be, particularly here on campus at University. The first point I raised was about brand awareness, and how by making people aware of your brand through promotional products such as cotton tote bags, you can expect your sales to increase over the long-term due to the longevity of the promotional goods. I want to continue on with a few more reasons why I believe it is fundamental to a good marketing plan to invest in promotional products.

Customer Loyalty

I would struggle to believe that if you were given a free gift you wouldn’t be happy. It’s a fact of life that people love to receive free things, from free food to a free pen. What happens when you gift a person with a present is that they experience a rush of happiness to the pleasure centres in the brain which will then form an association between you and your brand (the gift giver) and the feeling of happiness. Therefore, a positive emotion will be associated between the recipient and your brand.

Further, when you gift a useful item such as a notebook or a pen, it is likely that it will remain on their desk and as such it will be close to the consumer. Therefore, your brand will always been in front of them which increases the likelihood of the consumer using your services or purchasing your product again as they will be constantly reminded of your brand.

Cost of Investment

Of course, there is often a tight marketing budget but when you calculate the costs from investing in promotional merchandise (which is often considerably less than many other forms of marketing) it becomes clear that you can yield a high return on investment. As we mentioned in part 1 of this article series, people tend to keep promotional products for one year or longer, providing longevity to your investment – far more longevity than a bus-stop poster or TV advert.

BPMA Findings

The British Promotional Merchandise Association (BPMA) released an infographic with some statistics they curated about the power of promotional merchandise and I want to share a few with you…

  • 79% of people who receive a promotional gift feel appreciated
  • 50% of people believe that a useful gift is the perfect promotional gift
  • 66% of people use promotional products as trade show giveaways
  • Nearly half of respondents have a staggering 4 or more promotional products on their desk at the time of asking… 89% had 1 or more.
  • 30% of people continue to use their regular promotional merchandise supplier because of the good service they provide.

Do you have any promotional products you think would suit your consumers? 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

4 Ways To Maximise Your Brand's Presence At A Business Event

4 Ways To Maximise Your Brand's Presence At A Business Event

Okay, it's official: business events are back on the calendar, people! Following this week's announcement from Boris Johnson that the third step of the co...

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...