The Importance of Investing in Promotional Products - Part 2

Earlier this week I discussed how influential promotional products can be, particularly here on campus at University. The first point I raised was about brand awareness, and how by making people aware of your brand through promotional products such as cotton tote bags, you can expect your sales to increase over the long-term due to the longevity of the promotional goods. I want to continue on with a few more reasons why I believe it is fundamental to a good marketing plan to invest in promotional products.

Customer Loyalty

I would struggle to believe that if you were given a free gift you wouldn’t be happy. It’s a fact of life that people love to receive free things, from free food to a free pen. What happens when you gift a person with a present is that they experience a rush of happiness to the pleasure centres in the brain which will then form an association between you and your brand (the gift giver) and the feeling of happiness. Therefore, a positive emotion will be associated between the recipient and your brand.

Further, when you gift a useful item such as a notebook or a pen, it is likely that it will remain on their desk and as such it will be close to the consumer. Therefore, your brand will always been in front of them which increases the likelihood of the consumer using your services or purchasing your product again as they will be constantly reminded of your brand.

Cost of Investment

Of course, there is often a tight marketing budget but when you calculate the costs from investing in promotional merchandise (which is often considerably less than many other forms of marketing) it becomes clear that you can yield a high return on investment. As we mentioned in part 1 of this article series, people tend to keep promotional products for one year or longer, providing longevity to your investment – far more longevity than a bus-stop poster or TV advert.

BPMA Findings

The British Promotional Merchandise Association (BPMA) released an infographic with some statistics they curated about the power of promotional merchandise and I want to share a few with you…

  • 79% of people who receive a promotional gift feel appreciated
  • 50% of people believe that a useful gift is the perfect promotional gift
  • 66% of people use promotional products as trade show giveaways
  • Nearly half of respondents have a staggering 4 or more promotional products on their desk at the time of asking… 89% had 1 or more.
  • 30% of people continue to use their regular promotional merchandise supplier because of the good service they provide.

Do you have any promotional products you think would suit your consumers? 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

With autumn officially upon us and the end of 2020 not-so slowly drifting into sight, now's the ideal time to start thinking about the new year that lies ahead. An...

12 Promotional Products To Make Working From Home Easier

12 Promotional Products To Make Working From Home Easier

The UK government recently announced that UK businesses should ask staff to work from home where possible, in order to slow the spread of Coronavirus. For many workers...

4 Things To Consider When Ordering Promotional Face Masks

4 Things To Consider When Ordering Promotional Face Masks

Following today's government announcement that the wearing of face coverings will be compulsory wearing by staff and customers in hospitality settings, as well as by st...