Stay Ahead of Competitors with Printed Giveaways

In a tough economic climate, printed giveaways could be your key to survival. BPMA research shows that someone is 71% more likely to do business with you after receiving a promotional item from you.

It becomes harder and harder to run a successful business everyday. With more competition than ever as well as the economic crisis causing costs to rise and many markets being very unpredictable, it's a risky time to run a business. More and more CEO's and marketers are finding they are needing to think of new innovative ideas to keep their business running. One way to help keep your business running is through investing in printed giveaways to your most loyal customers as well as to attract new ones.

As with any investment, you need to think carefully about what you will be giving away and how you will be distributing the product. You need to have a specific plan in place to ensure your investment is worthwhile. You should first consider your target market. Whilst you may want to, it's impractical to give every single person one of your promotional products. You should think specifically about your objectives, who you want to target and why you want to target them. You need to know who will give your brand the most visibility and how much ROI you will receive on each item. There is no point giving products out to everyone as this will be very costly and is unlikely to offer relevant ROI.

Once you have decided on your target audience you can decide on your product. The product is the key. This is the item you want people to be talking about. It should spark enough curiosity from others whilst not costing too much money. This means it needs to have a high perceived value rather than actually having a high value! The most popular promotional items are pens, bags and mugs. If you are looking for a product with a high perceived value then mugs would be a very good product to invest in. This is because there is such a wide range of mugs so you can go for any style. You could choose to go for a ceramic style or a travel mug style to give a really high perceived value.

Printed giveaways are really important in helping any marketing plan, if you want to keep ahead of your competitors you should consider them within your business.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

Merry Christmas and Happy New Year from Total Merchandise

Merry Christmas and Happy New Year from Total Merchandise

With just a few days left on the countdown to December 25th, we wanted to take a moment to wish all our amazing customers and suppliers a very merry Christmas and a happy New Ye...