Start 2018 With a Digital Marketing Strategy: Part 2

As we mentioned last week, Smart Insights ran a poll to see how many companies had a digital marketing plan and a few years ago results showed that many had no formal digital marketing plan. This year we have seen this percentage fall to 49%, which, although it is an improvement, still shows that nearly 50% of businesses asked had no digital marketing plan. So why do you need a digital marketing plan? We’ll carry on from last week…

You Are Able to Optimise Your Efforts

Gain access to your website and social media analytics and there is a world of interesting, important data waiting for you to explore. Once you have a digital marketing strategy in place, you are able to hone in on key areas of your marketing such as the user experience of the site (look at the funnels on Google Analytics and see where people are dropping off), your e-mails, and your social media marketing. You can then adapt your strategy accordingly in terms of what works best for your customers.

You Become More Professional

By having a formal digital marketing strategy in place, you are able to demonstrate to potential clients that you are continually developing your business. If they ask a question about your digital marketing, with a strategy in place you are able to direct them to the answer with no issues, signifying that you are an easy company to do business with. Further, by having a strategy in place, you are able to stand out from competitors on social media. You are able to share this digital information here and now, so anyone, anywhere, can find it!

You Tie Everything Together

Whilst a digital marketing strategy may be split up into segments so everyone can be working on various tasks. However, there is one goal at the end of this and this is where the channels are joined together. You don’t want to be hosting an event and be posting it just on Facebook – what about your emails and other social media platforms? With a digital marketing strategy in place, you are better able to integrate all of the channels together so you can achieve your goals faster.

Will you be creating a digital marketing strategy for 2018, or, if you already have one in place will you be giving it a redesign? 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Pop The Kettle On For National Tea Day 2021

Pop The Kettle On For National Tea Day 2021

Pop the kettle on and grab your Rich Tea's because we've got some welcome news for our brew-loving nation: Wednesday 21st April is National Tea Day 2021. Yes, that&...

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

With recent research showing that 828,000 UK workers suffered from work-related stress, depression or anxiety...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...