Start 2018 With a Digital Marketing Strategy: Part 1

Now that the year is drawing to an end, we’re starting to think about the bits of business housekeeping we think are important for a fresh, easy start in the new year.

One of these includes setting up a digital marketing strategy that you can easily stick to. Smart Insights ran a poll to see how many companies had a digital marketing plan; a few years ago results showed that 2/3 – ¾ of businesses had no formal digital marketing plan. In 2017, this figure decreased to around 49% showing an improvement, but still showing that nearly 50% of businesses asked had no digital marketing plan!

Of course, you may think your company has an effective digital marketing strategy, and that works for you then fantastic! However, digital marketing is huge at the moment and it is essential that businesses, little and large, keep up. We want to demonstrate to you why we believe digital marketing strategies are essential for staying competitive in today’s market.

You focus on your audience

We’re not talking about any audience, but your target audience. Essentially, there are now two groups you are marketing to – there is the traditional market and now the online, digital market. Once you have developed a digital marketing strategy, you will be able to see what your online consumers are looking for and how to best market to them. You can see what works in terms of engagement and ROI, and you can personalise your content to the digital platforms.

You become more focussed

As well as knowing who you are focusing on, with a digital marketing strategy you become more focused yourself. With an online strategy, you are able to create clear goals and objectives for what you want to achieve; this could be nurturing relationships with existing clients, generating new leads, or anything in between!

Ask yourself what you want to achieve – perhaps increasing traffic to your website by 25% by the end of the year – and focus your digital marketing strategy on answering these key questions.

You join the competition

As can be seen from the research from Smart Insights, more and more companies are beginning to create their digital marketing strategies, and you cannot fall behind. Competitors could be gaining access to your digital marketing share, so by creating a strategy to show that your business is what consumers need, you will be able to gain these potential customers before your competitors do.

Later this week we’ll release part two of this article series to show you why we think digital marketing strategies are essential for 2018! 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

4 Ways To Maximise Your Brand's Presence At A Business Event

4 Ways To Maximise Your Brand's Presence At A Business Event

Okay, it's official: business events are back on the calendar, people! Following this week's announcement from Boris Johnson that the third step of the co...

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...