Events are one of the best ways to effectively promote your brand directly to your target audience. Provided your brand makes a good initial first impression, you can expect to see a return of investment in the long-term. We’ve put together our top tips on how to make sure your brand stands out of the crowds at events.
Utilise Social Media
Don’t forget to tell people that you’ll be at a particular event! Advertise where you’ll be on social media, as well as on your website and through e-flyers. You can even send clients regular email updates in the weeks leading up to the event. The aim is to establish awareness about your presence at the event, particularly among any prospective customers.
The best way to stand out and get people’s attention is to give away freebies. Ensure you’re choosing memorable, branded merchandise which is high-quality to best promote your brand, such as the products on our website. Moreover, directly approaching customers with confidence can give you the competitive edge you’re looking for. Do this by having confident team members engage with customers, perhaps whilst wearing personalised clothing, and have them charm people over to your brand area.
One of our best sellers, banners stand out for all the right reasons. They’re attention-grabbing, and you can fit a whole load of information on them. Placing interesting banners around the venue will ensure that your brand will get the attention it deserves.
Pick The Right People
There are certain team members that should be going with you to events. You’ve got the ‘hook’ person, who is the one that attracts people to your stand, and the “spotter” who approaches people and convinces them to come to your stand. You want active, friendly people who represent who you are as a brand.