Standing Out From Your Competitors While At Events

Events are one of the best ways to effectively promote your brand directly to your target audience. Provided your brand makes a good initial first impression, you can expect to see a return of investment in the long-term. We’ve put together our top tips on how to make sure your brand stands out of the crowds at events.

Utilise Social Media

Don’t forget to tell people that you’ll be at a particular event! Advertise where you’ll be on social media, as well as on your website and through e-flyers. You can even send clients regular email updates in the weeks leading up to the event. The aim is to establish awareness about your presence at the event, particularly among any prospective customers.

Be Different

The best way to stand out and get people’s attention is to give away freebies. Ensure you’re choosing memorable, branded merchandise which is high-quality to best promote your brand, such as the products on our website. Moreover, directly approaching customers with confidence can give you the competitive edge you’re looking for. Do this by having confident team members engage with customers, perhaps whilst wearing personalised clothing, and have them charm people over to your brand area.

Use Banners

One of our best sellers, banners stand out for all the right reasons. They’re attention-grabbing, and you can fit a whole load of information on them. Placing interesting banners around the venue will ensure that your brand will get the attention it deserves. 

Pick The Right People

There are certain team members that should be going with you to events. You’ve got the ‘hook’ person, who is the one that attracts people to your stand, and the “spotter” who approaches people and convinces them to come to your stand. You want active, friendly people who represent who you are as a brand. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchandi

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

The Best Promotional Stress Relievers For Your Staff

The Best Promotional Stress Relievers For Your Staff

April is officially Stress Awareness Month, meaning it's the perfect opportunity to give some thought to how you can support your colleagues through tricky times. 

The Best Promotional Football Products To Kick-Off Euro 2024

The Best Promotional Football Products To Kick-Off Euro 2024

Want to get your business involved in Euro 2024? For the uninitiated, UEFA's iconic international football tournament will kick-off in June 2024 and be watched by mi

The 10 Best Branded Pet Products For National Pet Month

The 10 Best Branded Pet Products For National Pet Month

April is officially National Pet Month - so what better time to shine a light on our amazing array of pooch-approved promotional products? From walkies-friendly water bo