In recent years social media's grown massively. Once it was just regular people on social media, but now celebrities, popular products, brands and companies have started using it for their own benefits. Facebook, Twitter and Instagram allow these companies to run paid advertisements; however, these companies can also make profiles and pages. In today's blog we're looking at how you can use social media for your business and how to develop a strategy.
Step 1: Target Your Audience
The key to developing a successful social media strategy is knowing who you're aiming your content at. This can match your existing client base, or be a whole new group of people who your company would like to be involved with.
Many companies choose a single person in order to identify their demographic, this person is your ideal customer and represents an average of your target market. You need to work out how old they are, what gender they are, their annual income, where they live and even interests and concerns. This can be a huge job, which is why many companies have entire departments devoted to marketing, but just having a basic idea of who you're targeting can help a social media campaign massively.
Your key demographic might be a young man (20-25) in urban an area (maybe London?) who's concerned about the environment as well as crime and is interested in activities such as cycling and fitness. You can even name your key demographic, maybe Will, or Kevin?
Step 2: Content
Another very important part of social media marketing is the creation of content, especially interesting content. Social media is a content-driven platform, which means you've got to create and share interesting content to stay relevant. A great way to do this is with blog posts, like the one you're reading now.
If you are writing blog posts for your website then ensure that they're between 300 and 500 words long, relevant to the company, and are well optimised for search, using meta tags, titles, alt tags and more!
Don't let good content go to waste, post any relevant blogs that you write to social media platforms!
Step 3: Posting To Facebook and Other Social Networks
Do some research on how often to post to different social networks and what the best time to post is. Research shows that you should post to Facebook under 2 times a day, while you can post to Twitter upwards of 10 times a day if you want!
Step 4: Try All Social Networks
Almost all companies should be using Facebook and Twitter, but some websites may work even better for you. Try out Houzz, Reddit, Google+ and as many other social media platforms as you can - if they work out, keep using them.