Many say promotional merchandise is a great way to increase brand awareness... and they are correct. However to really push your company to the limit (in terms of advertising) you need to know the best places to hand it out. One brilliant upcoming event that will be perfect for handing out promotional merchandise is the London Marathon.
The London Marathon has been has been held every Spring since 1981. This year it will be the 32nd planned London Marathon, and will be held on the 22nd April. The London Marathon is a fantastic event that hundreds of people take part in. The whole aim of this organised event is to raise money for charity.
Another event similar to the London Marathon is the Great North Run which is held in Newcastle. Both of these events are extremely popular and in the past have raised over £450 million for charity. The London Marathon is 26 miles and 385 yards long... so it's no wonder people have to train hard before taking part. It usually begins at three separate points around Blackheath and finishes in St. James' Park.
The London Marathon has become very popular over the years, and many people travels from all over the world to participate and watch. You often find these people also want memorabilia to take back with them... which is probably why there is an increase in sales in our promotional sports and fitness range around this time of year.
As we have explained many times before, having promotional merchandise that relates to what's going on in the world will be much more desirable. Think of it as if you're trying to keep your promotional merchandise in trend or fashion... people will always choose what's in fashion.
If you are planning on promoting your company in the run up on on the big day it's self, make sure you keep your promotional campaign sport and fitness related. After doing a big of research around the London Marathon (when it first started ect), it was then wondered as to how much people have to train before a marathon... these were the findings: For a beginner, if you wanted to finish the marathon within 5 – 6 hours it's recommended you train at least 5 – 6 hours a week, months before the marathon. If you wanted to finish the marathon within 4 – 5 hours, you need to up your training hours to a least 7 and a half hours a week.
If you really wanted to push yourself and wanted to finish the marathon in under 4 hours you would need to up your training again to at least 10 hours a week. There is also the food and rest aspects to consider too. You must ensure you get adequate rest and recovery when training for a marathon and when it comes to the food you eat, 'slow release' carbohydrates are the best to go for. Pasta is idea and one of the best sources for long-term energy. You also need to ensure you have plenty of fluids as during training fluid is lost through sweating... so you need to keep it topped up!
If you are taking part in the London Marathon, watching it or just handing out promotional merchandise this year... good luck to you all!