Promotional products have proven their ability to attract new clients, as well as increase brand awareness and ultimately grow a business. The phrase 'you have to spend to accumulate' gets thrown out in business on a regular basis, but what exactly does it mean and what should you be spending your money on?
If you've not used promotional products before within your marketing plan then it's understandable that you may feel hesitant. However, they are a proven, cost effective way of marketing your company to a very large audience so should be considered within your marketing plan.
Promotional products can really open up a conversation with customers. Particularly if you are giving them away at a trade show or similar events. It can be difficult talking to someone and handing them a business card, but promotional products make this situation easier. Depending on the products you choose this could be a great opening topic!
You should also conduct thorough market research on your target market. There are lots of promotional statistics available on our website which can help you with your research. For example, did you know that 52% of participants given a promotional item went on to do business with a company? Knowing your market is important when you are choosing which items to use.
We've already mentioned that promotional products increase brand recognition, if you have a slogan to be promoted then this will create repeated exposure to your brand. Customers are much more likely to remember a company if they have been exposed to it thousands of times!
Research shows that promotional products can mean you sell more products which, in return will mean a higher revenue. Due to the high exposure rates, promotional items create a positive reputation for your company and can help to generate sales at a very fast pace. This means you are likely to be recommended more often due to the increased exposure.
If you are still considering whether you should use promotional products to market your business then read through this article again. Promotional products are an extremely effective and efficient form of advertising and they can do wonders for your business.
Whilst digital marketing is emerging as a trend for future marketing efforts, it doesn't mean we should abandon past, proven tactics. Perhaps even attempt mixing digital and promotional products to promote your business.