Whilst many marketing strategies may not even consider the possible advantages which can be gained by aligning a promotional plan with April Fools, it certainly provides a platform from which you can effectively expose your brand from. We have pulled together four promotional products which are fitting of the occasion.
The most well known, and oldest trick in the book is where we begin our four promotional products for April Fools, and this is most probably because when you think of the 1st of April, you think about the trouble that can be caused with a Whoopie Cushion. The simple slapstick humour which can be caused by a Whoopie Cushion, is something which can be enjoyed by almost everyone, and thus with a wide target market, could prove to be an extremely effective promotional tool.
The temporary tattoo is a prank which is becoming increasingly popular, especially with the younger generation, and this should be something when putting together a marketing strategy, as it needs to be relevant to your target market. The key to this product is the irony which it can work to create, with parents often scared to death that their child has been to the local tattoo parlour. The temporary tattoos are worth investing in, even if it just be to see the look on some parents faces.
Another association with April Fools, is the act of making someone jump, and there are few better ways to achieve such a feat, than with a fanfare horn. The loud noise which can be created with this horn is enough to scare someone in itself, however doing it by sneaking up on your victim, only adds to the prank.
A simple but effective promotional product, which not only offers great exposure to your business, due to its large surface area, but because of the entertainment which it can provide people with. Logo Jumpies can pop up at any moment, leaping into the air, and can cause a great fright, which as mentioned, is exactly what people look to cause on April Fools, and thus, is a suitable product for the occasion.
It should be noted that although the most effective promotional tools are those which consumers consider to be useful, a product which can help develop an affiliation with an event can be just as important. Furthermore, a marketing strategy which takes into consideration occasions such as April Fools can help your business become relevant and relatable to the everyday customer.
As a business, will your brand be exposing itself across tomorrow's April Fools, we are interested to hear the creative manner in which you will be doing so. Get in contact with us, and let us know your thoughts through any of our social media channels.