How To Choose The Right Promotional Pen For Your Brand

You’d think choosing promotional pens is easy, right? Of course it is, as long as you consider these three things then you can’t go far wrong:

1. Ensure the pen gives maximum exposure to your brand.

2. Make sure the pen is something your clientele will use.

3. Ensure the pen will help you achieve your aims (whether it’s to increase sales, raise brand awareness or to reward staff loyalty).

How To Choose The Right Pen For The Right Audience

When choosing your promotional pens, you also need to consider who they are for. If it’s a gift for your top key client, the promotional pen you choose would be different from the one you would use for a brand awareness campaign. There are a number of different categories of pens to consider, that are suited to different clients and situations.

1. Executive Promotional Pens:

These pens are usually higher in price and are given out as a special gift to key clients, in lower volumes. 

Cross Century II Medalist Ballpen

2. Metal Promotional Pens:

Metal promotional pens work well as a client gift too, however these are a lot cheaper than the executive promotional pens, and can be given out more often to more people.

Express Beck Metal Ballpens

3. Plastic Pens:

These promotional pens are the most common, as they are great for larger audiences to create brand awareness for the company. These pens can be handed out to everyone you meet as they are the cheapest of the lot. 

Curvy Ballpens

The Importance Of Choosing The Right Promotional Pen

Putting promotional pens into categories is important as you need to compare your budget with the amount of advertising needed. If you have a small budget and need to advertise to the mass, investing in plastic pens rather than executive pens would be a good idea.

It’s also important to consider what sort of company you are, as this will indicate what style of pen to go for. For example, if you’re a ‘high end’ company, offering nothing but the best, handing out plastic pens may give off the wrong impression. 

Your promotional pen can be mightier than the sword, so take the time to consider the key factors above when making the choice. 

After reading this article, you may not think choosing the right promotional pen is that easy after all, but don’t worry, if you need a hand deciding which promotional pens are right for your company, just give us a call. 

If you're looking to find your perfect promotional pen then take a look at our promotional pens and writing accessories section on our website - we're sure you'll find the right one!