Promotional Pens... choose them right!

You’d think choosing promotional pens is easy, right? Of course it is, as long as you consider these three things then you can’t go far wrong:

1. Ensure the pen gives maximum exposure to your brand.

2. Make sure the pen is something your clientele will use.

3. Ensure the pen will help you achieve your aims (whether it’s to increase sales, raise brand awareness or to reward staff loyalty).

How To Choose The Right Pen For The Right Audience

When choosing your promotional pens, you also need to consider who they are for. If it’s a gift for your top key client, the promotional pen you choose would be different from the one you would use for a brand awareness campaign. There are a number of different categories of pens to consider, that are suited to different clients and situations.

1. Executive Promotional Pens:

These pens are usually higher in price and are given out as a special gift to key clients, in lower volumes. 

Cross Century II Medalist Ballpen

2. Metal Promotional Pens:

Metal promotional pens work well as a client gift too, however these are a lot cheaper than the executive promotional pens, and can be given out more often to more people.

Express Beck Metal Ballpens

3. Plastic Pens:

These promotional pens are the most common, as they are great for larger audiences to create brand awareness for the company. These pens can be handed out to everyone you meet as they are the cheapest of the lot. 

Curvy Ballpens

The Importance Of Choosing The Right Promotional Pen

Putting promotional pens into categories is important as you need to compare your budget with the amount of advertising needed. If you have a small budget and need to advertise to the mass, investing in plastic pens rather than executive pens would be a good idea.

It’s also important to consider what sort of company you are, as this will indicate what style of pen to go for. For example, if you’re a ‘high end’ company, offering nothing but the best, handing out plastic pens may give off the wrong impression. 

Your promotional pen can be mightier than the sword, so take the time to consider the key factors above when making the choice. 

After reading this article, you may not think choosing the right promotional pen is that easy after all, but don’t worry, if you need a hand deciding which promotional pens are right for your company, just give us a call. 

If you're looking to find your perfect promotional pen then take a look at our promotional pens and writing accessories section on our website - we're sure you'll find the right one!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or will

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

With Spring on the horizon and Easter 2025 fast approaching, consider this your sign to hop to it and get organised with your seasonal marketing plans. Whether you&rsquo