How Promotional Pens Can Help Boost Your Brand Name

Promotional pens are everywhere. In banks, shops, even in cafés, this is because many business owners understand the influence promotional pens can have on people. There is no better way to get your brand name out there.

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Why Choose Promotional Pens To Boost Brand Awareness?

Everyone uses pens, most of the time on a daily basis. Even with the use of technology developing, people still need pens. There is no simpler way to write notes to yourself or to write birthday cards to people, for this reason, everyone needs a pen. However much technology develops, we can guarantee that pens will always be used.

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A further benefit is that pens will be used by many different people. This includes young children right up to older people, so it really is a wide target audience.

Unlike many other items of promotional merchandise, pens are very easy to carry around. You can carry them in your bags, pockets or even tucked into your shirt. If you were to put your call to action on your pen then they can be more successful than business cards. Think about this, what would you appreciate more, a promotional pen or a business card? A business card is likely to be tucked inside your wallet, not to be seen again. In comparison, a pen will be seen every time it is used and is likely to be kept by the recipient.

According to an ASI survey, promotional pens are used by an individual on average five times a day. This means that not only is your pen seen by the person using it, but also all the people in the room when it is seen. This gives your brand a great exposure to people you may not have reached before.

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Things To Consider When Choosing Your Promotional Pens

When it comes to promotional pens there is a wide range of colours and designs you can choose from. If you are working on a budget, you can choose a very simplistic design, whereas if you have a larger budget then you can choose a fancier design.

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Parker Jotter Ballpen

When designing your pens, make sure you think about your target market. It's very easy to design promotional merchandise that you like, but if you don't think about your target market when doing so, then it's unlikely that you will get enough brand exposure.

If you are trying to decide which promotional items to choose, then consider promotional pens, they always write best. Check out our promotional pens and writing accessories section on our website to find your perfect printed pen.