Everyone loves a promotional mug. We don't know what it is about them, but it doesn't matter what the design is, or the style, if you are giving away promotional mugs, everyone will love it.
When you think about promotional mugs, what is the first thing that comes to mind? A hot drink to fill it - normally coffee or tea, or even hot chocolate. People drink these on a daily basis, but coffee shops are increasingly becoming popular within the UK. In some towns, they are more popular than traditional pubs!
When you think about coffee shops, we guarantee the first place you think of will be a large high street chain. Why do you think about this? It's unlikely to be just because of the drinks they sell, as many other independent coffee shops will sell the same drinks. It is purely because of their branding. It's interesting to note that many of these shops don't even use television advertising, they just don't need too as they are already so popular.
Whilst these coffee shops may have a high marketing budget, there are still ways independent, smaller coffee shops can compete. All that is required is a marketing campaign.
Setting Up A Great Marketing Campaign For Independent Coffee Shops
The first step to any marketing campaign is to promote and raise awareness of your brand. This is where promotional merchandise comes into play.
Promotional merchandise can do wonders for branding, especially in local areas. Perhaps you could start off by buying branded mugs to be used within your coffee shop. You may have concerns that your branded mugs will be taken by customers, but this is a positive. Think of it in the way the more mugs you have taken, the more exposure your brand will have outside of your four walls.
You could also take a leaf out of high street chains books and sell promotional travel mugs. You need to think creatively and make sure they have an eye-catching design, as people won't want to spend money on something which isn't desirable. To try and persuade people to buy them you could offer the incentive of a discount on each drink they buy within the mug. This would also help the environment as you aren't using masses of paper cups for takeaway coffees - this is good for your environmental policy as well.
To find the perfect promotional mug for you coffee shop check out our full range of branded mugs. Don't forget to fill out the form to receive a rapid quote or give us a call!
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