Promotional products can also be known as promotional items, promotional gifts, promotional merchandise, or advertising gifts. Whichever name you prefer to recall promotional products by, each name carry’s the same reason for usage. Promotional products are often branded with a logo, and used in marketing and communication programs.
Promotional products are commonly given away to promote a company, corporate image, brand, or event (*). Promotional products can be imprinted with a company’s name, logo or slogan to be given away at trade shows and/or conferences. Almost anything can be a promotional product, as long as it’s branded with a company’s name or logo.
Popular promotional products include promotional T-Shirts, key rings, pens, mugs and mouse pads. All these and many more can be found at Total merchandise, these promotional products are inexpensive but still preserve high quality.
Some promotional products can be a lot more expensive and are known as higher-end items. Higher-end promotional products are usually used for celebrities at film festivals and award shows (*). Some examples of high-end promotional products (possibly used at film festivals) would be expensive perfumes, leather goods or electronic items.
Total Merchandise does stock a vast range of electronic items, but on a much more affordable level. For example Total Merchandise has a number of promotional gadgets and tech, one of the current most popular printed gadget gifts is the promotional MP3 player. A USB MP3 Player is a great way to associate your brand, company name or message with a personalised product of high perceived value. Total Merchandise have a large choice music MP3 Players from small and budget conscious to styled ones with FM receivers.
One of the most common uses of a promotional product is to create brand awareness. Giving out promotional products (printed with a brand name on) at events and/or shows will generate more awareness of that brand. The sooner people are aware of the brand; the sooner people can invest in the brands products or services.
Non-commercial organizations, such as schools and charities also use promotional products as part of fund raising and to create awareness of the charity and its fund raising campaigns. An example of a promotional product that a charity used to create awareness is the ‘Livestrong wristband’. This wristband was used as a promotional product to promote cancer awareness and raise funds to support cancer sponsorships programs and research (*).
(*)Wikipedia – Promotional merchandise