Promotional Merchandise For The Competitive Hotel Market

Summer time has arrived, the holiday season and the busiest time for hotel owners. With over 50,000 hotels and even more bedsits in the UK you need to get your branding out there with promotional merchandise.

Not only is it the Summer time but there are also various events happening bringing twice as many people to Britain in 2012. Alongside this, with the economy being low, many Brits are choosing to holiday at home rather than going abroad. This is great as it means more money is going to British businesses and the British economy. Even after the Summer, people will be visiting the UK as it has been broadcasted around the world.

Depending on the person, visitors are attracted to one of three things when choosing which hotel they stay in. The first may be the cost of your hotel, with so many extra people coming to Britain, many hotels may be increasing their prices to suit demand. The second is the location of your hotel, if you are situated in a city which is hosting a sporting event or by the seaside, this could have a huge impact on tourism in the area. The third, which is something we can help with, is the advertising and branding of your hotel.

Branding is very important in the hotel industry, as it sets you apart from other similar hotels. In London alone there are nearly 2000 hotels which means unless you are part of a large chain it can be very difficult to stand out from the others. Advertising is very important in these circumstances, as it can attract new customers. Promotional merchandise is one way you can advertise. It can be very difficult to advertise a hotel, but you can give out promotional key rings at events or send them via post to previous visitors. Previous visitors may not return but they could pass your details on to others.

Once you have got people staying at your hotel it is important to maintain a professional image. As mentioned before, it's difficult to set yourselves apart from others unless you are a large hotel chain, which means word of mouth is a very important method of advertising. This means you need to ensure all visitors have a good experience at your hotel. It is easy to maintain a professional image. You can for instance, purchase printed pens and notebooks for all rooms. Staff can wear uniforms with the hotel name printed on them, printed coasters and mugs can also portray a professional image.

If you own a hotel, then make sure you are ready for the busy Summer ahead with promotional merchandise for advertising and branding purposes.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

4 Ways To Maximise Your Brand's Presence At A Business Event

4 Ways To Maximise Your Brand's Presence At A Business Event

Okay, it's official: business events are back on the calendar, people! Following this week's announcement from Boris Johnson that the third step of the co...

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...