Promotional Merchandise For The Competitive Hotel Market

Summer time has arrived, the holiday season and the busiest time for hotel owners. With over 50,000 hotels and even more bedsits in the UK you need to get your branding out there with promotional merchandise.

Not only is it the Summer time but there are also various events happening bringing twice as many people to Britain in 2012. Alongside this, with the economy being low, many Brits are choosing to holiday at home rather than going abroad. This is great as it means more money is going to British businesses and the British economy. Even after the Summer, people will be visiting the UK as it has been broadcasted around the world.

Depending on the person, visitors are attracted to one of three things when choosing which hotel they stay in. The first may be the cost of your hotel, with so many extra people coming to Britain, many hotels may be increasing their prices to suit demand. The second is the location of your hotel, if you are situated in a city which is hosting a sporting event or by the seaside, this could have a huge impact on tourism in the area. The third, which is something we can help with, is the advertising and branding of your hotel.

Branding is very important in the hotel industry, as it sets you apart from other similar hotels. In London alone there are nearly 2000 hotels which means unless you are part of a large chain it can be very difficult to stand out from the others. Advertising is very important in these circumstances, as it can attract new customers. Promotional merchandise is one way you can advertise. It can be very difficult to advertise a hotel, but you can give out promotional key rings at events or send them via post to previous visitors. Previous visitors may not return but they could pass your details on to others.

Once you have got people staying at your hotel it is important to maintain a professional image. As mentioned before, it's difficult to set yourselves apart from others unless you are a large hotel chain, which means word of mouth is a very important method of advertising. This means you need to ensure all visitors have a good experience at your hotel. It is easy to maintain a professional image. You can for instance, purchase printed pens and notebooks for all rooms. Staff can wear uniforms with the hotel name printed on them, printed coasters and mugs can also portray a professional image.

If you own a hotel, then make sure you are ready for the busy Summer ahead with promotional merchandise for advertising and branding purposes.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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