Sometimes, when marketing your business, you need to really think about what products will last in your customers hands, and when thinking about this, surely promotional key rings are the way forward.
Think about how often you hold a pair of keys in your hand each day. On your set of keys, you will generally have a car key, house key and perhaps a key to your work or families house as well. This means you take your keys out with you wherever you go, so a promotional key ring will always be seen.
Some businesses invest heavily in a companies brand, with a very high budget year on year to market the business. If you are spending a lot on the business, then the last thing you would want is to send out a cheap pen or mug which doesn't look as though it has had much time or thought put into it. Customers want to feel valued by an organisation and appreciated, which means that an item with a higher perceived value will work better for your business.
Promotional key rings are a great place to start when looking at how to promote your business. They are an item which have increasingly grown in popularity over the years, and are forever becoming more popular. Why? Because they offer such a wide brand awareness, as well as this they are relatively low cost. You could buy an acrylic key ring for as low as 22p each. There are also many other different styles of key ring available which means there is a wide price range.
Very few people will be given a key ring which isn't used in some kind of way. Key rings are a great way to make your keys stand out ensuring you don't lose them. If you are looking at designing key rings, then you should choose a very eye catching style. For example, you can invest in a bottle opener key ring or a trolley coin key ring, these can be of a really bright colour.
When you are considering your promotional items, don't forget the portability that promotional key rings can offer. Pens and bags are considered to be the most visible forms of promotional merchandise, but even they don't offer the same usage as key rings. Whilst a pen or bag may be used regularly, they won't be taken out of the house all of the time by everyone.
Promotional keyrings are one of the most popular items of promotional merchandise as they do their job so well and should be considered as part of a campaign.