A Promotional Marketing Campaign could be supported by one or two different promotional items. This is because promotional items can become an incentive (no, not a bribe!) which could sway a client’s decision as to whether they use one company or another in terms of services or products. The more clients a company brings in (at a promotional event with promotional items) the more profit a company could gain in the long run.
Promotional items can vary; it all depends on the company that uses them. Promotional items not only vary with companies, they can also vary with company target markets and different company personalities.
If a company’s target market is of an older generation the promotional item a company use tends to reflect the likes, needs and wants of that generation. For example a promotional diary or organiser would appeal more to an older generation than to someone of a younger generation. The same as a promotional teddy bear would appeal more to someone of a younger generation.
If a company had a certain personality that they wish to convey to clients or potential customers, then the promotional items the company would use could vary again. An example of this would be if a company wanted to convey fun or excitement within their personality, to encourage a younger generation to their products, then the promotional item would be something like a Logo Jumpie or a promotional Mini Football.
However if a company needed to give out a sense of professionalism then a high quality promotional pen would be a better fit promotional item for their clients. A promotional item would also work nicely within a sales pitch. Many companies, at least once in their life span have to undergo a sale pitch. A sales pitch is a selling technique in attempt to persuade someone of something, with a planned sales presentation strategy of a product or services. A sales pitch is usually designed to initiate and close a sale of the product or services a company offers. A Sales pitch can takes place a meeting or at a promotional event. A sales pitch is usually designed to educated people who know nothing about the company or services it offers and is an attempt at encouraging them to invest in the company. A sales pitch can use any of the five senses in order to initiate excellent chemistry between the buyer and seller.
For example a food company would use either smell or taste to interact with potential clients and if the taste or smell is good then this could initiate a sale. Promotional items can also be used to attract one or two of the senses.
Total Merchandise has a number of promotional items that could arouse many senses of potential clients, which will hopefully ensure interest and sales.