Let Promotional Items Do All the Mobile Advertising for You

Promotional items are one of the most powerful ways of connecting with the general public and your target market. Put them in the hands of right people and your brand will become the talk of the town, the city- even the nation. They will reach those people who never see your ads on the TV or hear them on radio and those who have little interest in the Internet.

These giveaways also trump conventional adverts in that they have far greater staying power. Instead of the 10 seconds you have on the radio to preach about your brand, that branded mug will remind its owner of your company for years to come. The branded USB flash drives your employees carry everyday around their necks are exerting a subtle influence on the hundreds who see them on a daily basis.

The hard work of getting your brand out in the faces of the general public is indeed far from easy. You don’t want people to just catch a glimpse of your brand as they go about their business and forget about it immediately. All promotional activity is aimed at getting consumers locked on your brand such that when they get to the point of deciding which product to take home, they will choose the items with your brand. Using billboards and conventional media to create awareness affords you that brief glimpse in the eyes of the general populace.

Promotional merchandise allows you to build on this introduction by putting your logo in the public eye for longer. For instance, somebody who uses a branded pen daily to sign cheques or write class notes will see your logo every day. And whether they like it or not, your brand name is gradually being embossed on their subconscious. This will exert an influence on purchasing decisions with time, especially if you reinforce this influence with timely messages in the media.

Apart from just getting people to know your name or recognise your logo, you want them to associate your brand with something, something positive to be precise. You want to be known as the company that consistently delivers high quality products. You want people to identify you with professionalism and excellent customer service. Or you may want the public to see you as a pioneer when it comes to technology and innovation.

Promotional merchandise can help you create such a perception of your brand in the eyes of your target market. A simple way of doing this is by adding your company motto beside your logo on the gifts you choose to use for branding. Make it a short punchy phrase that will attach itself easily to the minds of all who read it. You could also use promotional items to create an association with a cause that will have the public rallying behind you. A good example is the environmental cause.

Show the public that you care by handing out eco friendly merchandise with your logo on it and where possible, a brief note on the importance of supporting energy conservation or recycling efforts.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Cyber Monday: Save Up To 53% Off Promotional Merchandise Items

Cyber Monday: Save Up To 53% Off Promotional Merchandise Items

Black Friday may be over for another year but Cyber Monday is well and truly here. With up to a huge 53% off up for grabs, we're here to help you find the best mer...

Up To 83% Off in Our Black Friday 2021 Deals

Up To 83% Off in Our Black Friday 2021 Deals

Black Friday, the annual sales event that offers a multitude of the very best deals and discounts across the globe. That's why here at Total Merchandise, we're getting i...

Printed Items to Raise Awareness of Road Safety & Your Brand

Printed Items to Raise Awareness of Road Safety & Your Brand

With #RoadSafetyWeek in full swing, we felt it would be fitting to shine a light on some of our brilliantly luminous products, all ready to be printed with your logo. ...