How Targeting Millennials Can Be Your Marketing’s Secret Weapon

Promotional items and Corporate Gifts are normally geared towards what is classed as 'B2B'...Business to Business. That is, one business giving another business (supplier or client) a business gift. However, we've seen a rise in orders for Promotional items that instead target the younger generation.

The reason for this, we've discovered ourselves is the 'Facebook generation'. After starting civil wars and uprisings in the middle East, Facebook and Social Media now seems to be working as possible one of the best forms of marketing a business would love to deploy.

The reason why promotional items geared towards this young generation is so lucrative though, is that these youngsters like to spread the word and socialise over really anything...what they've had for tea, who they are going out with, what happened on Eastenders last night and so on. If this same crowd were given promotional items, or FREE promotional items, they'll tell their friends. And those friends woul then know your brand.

With Social Media, a single user can have the reach of literally tens of thousands of other people. Let's say a Twitter user for example has a realistic following of 500people. The twitter user make a tweet and let's say, 10% of his followers read and 'Re tweet' the message again, and 10% again and so on...that's 1000 possible people who could see your message within seconds.

What's also so great about Social Media is that unlike 'forcing' your brand upon recipients, they are actually recommending your business and one recommendation = 1000 adverts!

Don't forget the Facebook generation. They're your secret army!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...