Fact: Promotional Giveaways Are One of The Best Forms Of PR

Marketers and entrepreneurs today have a plethora of options available to them to shout about their wares; media, billboards, e-marketing, printed merchandise and so on and so forth. Each of them has their merits and shortfalls and marketers will often combine these channels to the degree they feel will afford them the greatest visibility. A good number are today opting for branded giveaways as their primary marketing strategy due to their affordability and longevity among other advantages.

But why should I join them, you ask? Your aim as ever is to create awareness of either your brand or products. Printed merchandise will achieve this for you in a variety of ways.

For starters, you could start by dishing out some branded goodies to your own staff. This will serve to kill two birds with one stone; show your workers appreciation and make your brand a household name. Even if they bear the company colours and logo, the recipients of the gifts will appreciate you remembering them and you might even see an increase in productivity as a result. This is why you need to lavish them on your sales staff! The giveaways which your staff take home, depending on how practical or fun they are, will also be seen by members of the household as well as guests. This is marketing. And the beauty is that as long as that promotional mug, or whatever it was you gave them, remains intact and in use, it will continue to make a racket about your company.

Have you ever been at a trade show and seen attendees ignoring one desk and flocking to another exhibitor? Well the difference could have been that while one of them was simply selling his company’s products, the other probably had a pile of promotional gifts that they handed out to visitors. There are few people who don’t like free things so putting such gifts on your desk is a sure-fire way of drawing traffic to your table. What the recipients of your printed-on caps and tee shirts don’t know is that you are making a walking billboard out of them. As they go about their business, people will see your logo and whatever message you had put on the shirt. This is arguably more effective than the stationary billboards put on the roadside that drivers zoom past and pedestrians pass without paying too much attention.

Unlike media advertisements that are seen by every Tom, Dick and Harry who may have no interest in them, printed merchandise allows you to zero in more tightly on your preferred market segment. If, for instance, you want to reinforce brand loyalty among your customers or inform them of a new range of products you can post promotional mouse mats to only those who have made repeat purchases. If you are targeting a young female audience, you can have those promotional bags done in light pink to further endear them to your target. And of course the fact that you are giving away something for ‘free’ gives the public the impression of a caring, generous business (like us ;0). These are just a few reasons why promotional giveaways are one of the best ways of making a racket about your brand.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your

TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Summer 2025 is fast approaching, with the season officially kicking off on 21st June. And with that in mind, what better time to start considering the best summer giveaways to t

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in