Proudly voted Promotional Merchandise Distributor of the Year, December 2024 (Sourcing City Awards).

Promotional coasters

Promotional coasters are one of the most popular items in the business market today. Why? No one likes scrubbing away at their coffee table trying to get the circular stains it's prone to. Most people opt for attractive coasters according to their design preferences to adorn their coffee table with. That’s why promotional coasters are a great way to advertise your company’s brand image and details to a large target audience.

The best thing is that these come in a variety of shapes, sizes, and materials which makes this product suitable to promote almost any business. Many web stores specialise in manufacturing a wide variety of promotional coasters which you can access and use according to your business preferences. With just a click of a button, you can have access to a large range of materials and designs to choose from according to the make and brand you want to promote. Simple and effective wouldn’t you agree?

As any entrepreneur knows, the key to running a good business is to make sure that no stone is left unturned when it comes to promoting products. That includes budget, target audience and the quality as well as the quantity of the material you want to use. Similarly, colours and shapes should be utilised which seems desirable to purchase. In other words, the objective of your marketing plan must be kept in mind when designing any product, especially promotional coasters.

An organisation which has adults as its target audience should have its promotional coasters designed accordingly. As everyone knows adults, especially men, prefer items that they can use. It will be highly beneficial for a company to design coasters with a simpler and durable design if that is the case. Coasters for office use are an especially popular item on the marketing front as they project a sense of professionalism. This type of coaster can be achieved by branding the company logo and details on the front.

You can also choose to play with the shape of the promotional coasters you want to use by having them customized according to your brand. Round and square-shaped coasters are usually used by such companies due to their practical look and nature. However, you can even request for shapes which you think will yield better sales results. You will have the freedom to opt for almost any design you want, even wood and glass.

For those organisations which prefer a more creative and colourful look to their promotional coasters, you can have artwork or any image embossed on your product according to the services you provide. They can be shaped like a hexagon, wide rectangular shapes and even frilled. With high-quality design and material are thrown in the mix, your clients will remember any brand you want them to for a long time to come. The final result will be an attractive coaster enjoying pride of place in any home or office.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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