Promotional bags are the perfect way to get your brand noticed, whether it be in the town, country or even out of the country. Given the amount of usage a promotional bag has it's no surprise that they are one of our most popular promotional items!
People commonly think that bags are just for women, but think about it carefully. When you go into a shop and buy something, you leave with a bag. If you are playing sports, you will generally carry your sports kit in a bag. Similarly, when you see businessmen commuting to work, they will generally have a bag. Bags are extremely useful for carrying items and keeping things together in one place. It would look more unusual carrying a bags worth of supermarket shopping without a bag!
The ASI Survey into promotional products showed that promotional bags receive the highest significant impressions when it comes to ROI with over 1,000 impressions a month. This proves how much exposure promotional bags can give to your brand. Almost every bag you see will have some sort of branding on it, whether it be your local large supermarket or a well known sports brand. This is because businesses have realised the huge potential promotional bags have to a business.
As well as being great for brand exposure, promotional bags are also very cost effective. Prices on the Total Merchandise website start at just 68p for a cotton tote bag. Even if you buy fifty of these bags, it will still be cheaper for you to purchase promotional bags than it would to pay for advertising. The average person keeps a bag for at least six months, meaning you are investing in six months worth of advertising for a very small price.
Another reason promotional bags are so popular is because of the environmental benefits of them. Many shops now charge for bags which Wales has actually banned shops from giving bags away for free. This means that reusable bags are now more appreciated than ever, as distributing them is actually saving people money instead of buying them.
There are a large variety of promotional bags you can invest in. Whether it be the cotton tote bag, a plastic bag or a sports bag, they are all similarly popular. When it comes to brand awareness, statistics show that nothing speaks louder than promotional bags.