If you’re looking for a cheap, effective means of broadcasting your brand and driving sales, there can be no two ways about it; get yourself a bundle of printed sticky notes. You know, those little (mostly yellow or orange) pieces of paper people scribble down things that need to be remembered before tearing them off and pasting them on their computer screens, or fridges. Think of how often those little notes are used and looked at on a daily basis.
Indeed, you could be one of those with an ‘iffy’ memory who would rather rely on these handy scraps of paper to tell them what they need to do. If you are then you can see the delicious marketing possibilities the notes present. Imagine your brand being refreshed in the minds of consumers every morning as they come to the fridge to take out a packet of milk. Or being the last thing they see before they turn off the office light. This is but a glimpse into the potential of printed sticky notes.
Are you having a promotional event or attending a trade show to boost your profile in the eyes of the public? Then don’t forget to include sticky notes branded with your company logo and a promotional message in your sack of goodies to give away. Alongside other branded items such as tee shirts and caps, they have the ability to draw curious attendees or passers-by to your stall or stand. This gives you the opportunity to introduce yourself and talk up your products, convincing them to pick yours over those of your competitors. And they will have your promotional notes to keep the memory of your product and its attributes fresh in their minds.
You can do the same when you organise a conference; as you hand out folders and stationery to participants, you can include a pad of brightly coloured sticky notes as a forget-me-not. Your staff have worked hard for you through the year and much as you plan to reward them with a Christmas cocktail, how about giving them some branded merchandise before then? Since these notes are relatively inexpensive, you can get a couple of 25 leaf pads and distribute them department by department.
Apart from the fact that your staff are also your customers, they have families who you should try to win over using such giveaways. And besides, such a move will give your company’s reputation a boost in the eyes of your workers and their households; giving them a reason to sing the company’s praises to others. In other words, your small investment in those sticky notes will set off a word-of-mouth marketing campaign that could propel sales figures to dizzy heights.
The variety of options printed sticky notes afford a firm is one other reason why they should get the nod ahead of other promotional strategies. You can get them in pads of 1of different sizes and shapes and you can even now get a 'Facebook Thumbs Up' set! They are also available in different thicknesses, with higher gsm notes being more expensive.