Using Promotional Sticky Notes to Jog Your Customers Memory

With Christmas just around the corner, printed sticky notes seem to be everywhere. You're probably familiar with the printed sticky notes on the fridge “order turkey”, the printed sticky notes near the phone “call mum and ask what she wants this year” and the printed sticky notes in your bag, that you bring out during your Christmas shopping trip “buy body lotion for friend”.

You couldn't write your life story on printed sticky notes, but they do come in handy if you easily forget things. All it takes is just one word or number to trigger your memory... enabling you to remember to 'order the turkey' after work.

It's strange how we can remember one thing, and then another can slip our minds completely, so we wanted to find out how the brain works... why is it impossible for us to remember to order the turkey, without the help of a printed sticky note? Why do we remember one thing and not another?

Every time you meet someone new, or learn something different, your brain determines whether that information needs to be saved or not. If your brain decides that piece of information is important then it will file it in your brain/memory. However not everything in life is important, this is why printed sticky notes are sometimes used to make a note of the less important things... think of it as 'freeing' up space in your memory for the more important memories.

What triggers our memories? There can be a number of things that trigger our memories, and once these memories are triggered they can then set off a very strong recollection of past events and experiences. A memory trigger can be a sound, a particular scent, or something that is just written down (hence why printed sticky notes are often used).

Sometimes when you remember things the vision of that memory can be so strong that you feel the same feelings you felt when the memory was born. For example if someone has done something nice for you in the past, that 'kind' memory of them will stay with you, and each time you see them that 'happy/kind' feeling will occur again and again.

Printed sticky notes are also a popular promotional item to have, as every time someone remembers the note, they remember the company name, logo or promotional message too.

If you want to see our range of printed sticky notes that will get your brand name remembered, give us a call today!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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