Show Your Local Sports Day Some Support with Printed Giveaways

As we quickly head into Summer, schools and offices are starting to think about organising 'Sports Days', with that comes printed giveaways

Sports days are events staged by schools and offices across the World, during which participants take part in competitive sporting activities, usually with the aim of winning trophies or prizes. These are generally held at the beginning of Summer when the weather is at its warmest. However, in countries where the weather is too hot at the beginning of Summer, the activities are held either at the beginning of Autumn or in Spring. 

There have been a number of controversies surrounding sports days over the last few years, many of which are publicised by the media. Some schools have abolished sports days as they believe they are too competitive and can damage self-esteem. This view has been described by many as 'political correctness' gone mad. They believe it's important to build up children's confidence through the use of 'winning' and 'losing'.

How can you use sports day to your advantage, to spread brand awareness to new customers?  If you are a local business, then you should be supporting your local schools. This is because it is very likely that pupils from the local schools will be employees of the business in the future. By supporting local schools and your local community, you are ensuring that your business's name is being spread amongst the children and parents. You are also showing your support for the local community. 

One of the best ways to support your local school is to sponsor the event. This could be by providing awards for the children to win, or by giving the school money for supplies in return for a board at the event. Either way, you will be seen in a positive light. 

There is a lot of debate over whether every child should win a prize on sports day. Some believe it is bad for their self-confidence to not win, whilst others believe that younger children, in particular, should be rewarded for their efforts. If you are sponsoring the event, why not invest in some awards for the winners, medals for runners up and sweets for the other participants?  This means you are rewarding each child for taking part, but only the winners are getting something tangible.

Sports day is one of the highlights of the school's calendar for many, why not use printed giveaways to spread your brand awareness?

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Get the Ball Rolling with Sports-Related Merchandise

Get the Ball Rolling with Sports-Related Merchandise

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events...

Promotional Autumn Must-Haves for Your UK Business

Promotional Autumn Must-Haves for Your UK Business

It's officially autumn, people. The season that welcomes pumpkin-spiced lattes, unpacking your favourite woolly jumpers and watching the leaves slowly turn from vibrant...

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su...

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a Freshers' Fair is one of the most important events in the student calendar; as well as giving new students the chance to discover campus-based cl...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....