Popular Branded Gifts for Your Summer Campaigns

In this day and age of cut-throat competition, every opportunity to get the word out about your business should be taken with both hands; this includes those branded gifts given during summer.

Shoppers tend to be a little less cautious with their purse strings when revelling in the sunny climate and it only makes sense that you should strive to emboss your name on consumers’ minds at this time. So consider the expense of getting these give-aways into the hands of customers and potential customers an investment. And that they are not being bought should not be a reason for you to skimp on quality. It is not just about creating awareness of your business or products, it’s also about creating the right impression on your current and would-be clients.

Pursuing branding on essential summer clothing such as t-shirts, shorts and caps should be a no-brainer for any entrepreneur keen on promoting their business. Your logo, splashed prominently but stylishly on such items, will be visible by the masses gathered at public beaches and parks, planting it in their subconscious. Sun glasses are another way you can use what people wear to sell yourself. The key is to make your logo captivating such that the eye is automatically drawn to it whenever someone looks at the item of clothing. This does not mean simply putting the logo in screaming colours, though that is one way to do it. Consider the wearer of the gift; will they be happy to wear your shirt when out on social functions because they feel it is classy, or will they toss it into the furthest corner of their closet and forget about it? Sparing a thought for what the wearer will think is especially important when giving individual personalised gifts to corporate clients.

In the sometimes debilitating heat of summer, extreme thirst is compulsory; so why not use water bottles as branded gifts to loyal customers? Or hand them out to your staff with extras they can give to their friends and families. The beauty with water bottles is that they will be used not only in the extreme temperatures of summer. Even after summer has come and gone, your branded water bottles will still be seen in gyms and on office desks. Summer is also a time of travel as people head for beaches, camp sites and summer houses in search of well-earned respite. It is therefore a deft marketing move to have your logo printed on some travel bags and suitcases. And the purchase of corporate branded gifts for the summer does not have to be an overly costly affair. After all, you are in business to make profits, not hand out goodies. With the Internet at your disposal, you are free to shop around for the best deal from dozens of online retailers. And the larger the size of your order, the more willing the vendors will be to give you a discount. So be strategic and plan your order well in advance so that you can save money as you promote your brand.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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