Promotional Merchandise often involves mass buying of a single product to give to everybody. In other words, the promotional gift isn't tailored to any one individual, it's one product that effectively fits all.
By instead giving away Personalised Giveaways, the items you are so kindly gifting then becomes a personal touch. You've demonstrated that you had considered them before the point of actually giving them anything by having their gift personalised.
But what consitutes 'personalised' exactly? The most common form of personalising in our industry is engraving on pens, tropheys and other executive gifts. You can even have some promotional embroided Polo shirts personalised. Personalised messaging may take the form of a small message, (a 'thank you' or 'congratulations', or it may be personalised with a name or an event. Promotional Golf products tick this box nicely.
Perhaps the cleverest thing about personalised gifts rather than mass produced one gift fits all approach, is that they'll actually be less wastage so whereas you may ordinarily have sent 1000 USB pens to clients but only 50 of whom really appreciated the effort, you can cherry pick 50 of your products and send them a personalised gift instead. Whilst unit costs of executive gifts are generally higher, this is compensated by less volume and less wastage!
Another great money saving Promotional Merchandise tip from Total Merchandise!