A promotional personalised giveaway is a gift companies give out to customers, potential clients or colleagues to promote a brand in a very friendly way. A gift is something you give out without expecting something in return.
However a company that hands out personalised giveaways at an event or show could receive business in return for that promotional gift. When people hand out gifts the act may contribute to social cohesion (*1).Handing out a promotional gift to potential clients could contribute to social cohesion too. Social cohesion is a posh way of saying ‘bringing people together in society’ (*2). So in other words, company promotional gifts could encourage more people to a company or brand.
A gift can refer to anything that makes another happier (*1). With that in mind a promotional gift can then be anything that has a company name, logo or product on. The more personal the gift is to the client the more it should make them happy, especially if it’s something you know they want or need. Handing out individual personalised giveaways to everyone one could prove to be rather expensive for a company.
However if a company knows its target market (like most companies do) they should know what their target market likes, needs and wants, through thorough research of their target market. If a company can then find a common denominator (a common personalised giveaway that their target market likes, needs or wants) then the company only needs to invest in that one promotional gift to suit them all. For example if a company’s target market is students, they could take advantage of September coming up and brand back to school/University bags with a company logo.
This promotional gift will be something that a wide variety of student’s want/need for when they start their education September. All students need a bag to carry their things especially within the first few months, as their probably have all new books that they’ll have to bring home. So by branding a promotional bag with a company logo will make the students fell as if the promotional gift is a personalized gift just for them starting university.
So if you know a company’s target market and you want to engage the companies brand to a wider audience, have a look at our vast range of personalised giveaways that you can hand out as promotional gifts.
(*1) http://en.wikipedia.org/wiki/Gift (*2)http://en.wikipedia.org/wiki/Social_cohesion