Online Advertising News

We're always browsing the internet and news outlets looking for interesting and relevant news to share with Total Merchandise followers. Recently we've seen a lot of news about online advertising, from the use of social media platforms such as Reddit to concerns about the number of people using adblocking plugins. That's why today's blog is all about advertising your business online.

 

Advertise your business on Social Media Platforms such as Reddit. Source: TheKarenD, Flickr.

Reddit Advertising

If you haven't heard of Reddit before, it's a social media platform which is a fair bit smaller than the leaders, Facebook and Twitter. The idea is to share links, images and text content within various groups for different hobbies, interests or locations.

Facebook, Twitter, LinkedIn, and many other social networks have hosted advertising for years with little kickback from their communities. That's because business pages can be liked or disliked depending on whether you find them interesting or not, and paid ads are easy to spot and don't interfere with the user's experience much. Reddit works a little differently however, spammy posts in your favourite communities (or subreddits) can't be unfollowed - you have to unsubscribe from the whole community, meaning you lose out on information that you want to see! Furthermore, adverts are merged into your feed with a small "Sponsored" icon - making it hard to spot an advert from a regular post.

Reddit has a fairly vocal community, meaning if an advertiser tries to blend in with regular users to push their product they're often called out and ridiculed - making this a scary place for advertisers.

The news comes with the people behind the site working on advertising and metrics software to improve the site for advertisers and hopefully improve revenue for the platform.

Ad Blockers

Across the world, there are estimated to be over 200 million ad blocker users. That means that they don't see adverts on web pages, which sounds great until you find that this costs content publishers and other websites upwards of $22 billion each year. Some of your favourite websites may be forced to close down if too many people use ad blockers and therefore they don't receive ad revenue!

On the other hand many claim that the high use of ad blockers is the advertising industry's fault. If advertisements weren't misleading, annoying, or in the way then many would not feel the need to use an ad blocker.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki