We want to hear from you! Take our quick customer survey today for your chance to win a £50 Amazon voucher.

How to Successfully Network with Promotional Merchandise

In the modern world which we now live and subsequently working within, there is a general conception that technology can solve almost anything. Despite this,  the effective and traditional use of promotional products still holds a huge amount of potential... and have the capability to aid your networking system and at times even incorporate the use of technological methods.

The problem many find when networking is they don't know how to make effective use of these products...

1. Calls to Action

Without a 'CTA' your promotional products can be referred to as meaningless... a potential consumer will be left stranded. The infamous saying that "no sales, no business" rings true... emphasising the need to lead your audience deeper into the company. Promotional products are often chosen in accordance to the print surface area... allowing for as much information to be attached to the chosen product.

2. Outside of the box
A bit of imagination has never hurt anyone... and in networking it is almost a necessity. The need to outstrip potential competitors is required and a creative promotional product can go a long way to securing this. One which is representative of your business, but also provides a benefit to the consumer.

This draws us nicely onto the next point, about how important a memorable product can be.

3. Memorable
These networking events and trade shows are often attended by hundreds... all looking to extend their business connections. With so many different conversations taking place it is vital you leave your audience with something that sticks out in their mind. Of course a unique product can help, a unique selling point is something which all businesses strive for. Yet significant, and bold colours can produce that spark which keeps your target audience in touch with your service.

Despite the need to stand out, it is also crucial that you're not working to the detriment of your brand in any way.

4. Brand Consistency
Whilst a networking event may be a one off, you could have spent years building up a recognisable brand. The need to be remembered at this event cannot work to undermine the brand... thus underlining once again, the importance of being imaginative and thinking outside the box.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr