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In the modern world which we now live and subsequently working within, there is a general conception that technology can solve almost anything. Despite this, the effective and traditional use of promotional products still holds a huge amount of potential... and have the capability to aid your networking system and at times even incorporate the use of technological methods.
The problem many find when networking is they don't know how to make effective use of these products...
1. Calls to Action
Without a 'CTA' your promotional products can be referred to as meaningless... a potential consumer will be left stranded. The infamous saying that "no sales, no business" rings true... emphasising the need to lead your audience deeper into the company. Promotional products are often chosen in accordance to the print surface area... allowing for as much information to be attached to the chosen product.
2. Outside of the box
A bit of imagination has never hurt anyone... and in networking it is almost a necessity. The need to outstrip potential competitors is required and a creative promotional product can go a long way to securing this. One which is representative of your business, but also provides a benefit to the consumer.
This draws us nicely onto the next point, about how important a memorable product can be.
3. Memorable
These networking events and trade shows are often attended by hundreds... all looking to extend their business connections. With so many different conversations taking place it is vital you leave your audience with something that sticks out in their mind. Of course a unique product can help, a unique selling point is something which all businesses strive for. Yet significant, and bold colours can produce that spark which keeps your target audience in touch with your service.
Despite the need to stand out, it is also crucial that you're not working to the detriment of your brand in any way.
4. Brand Consistency
Whilst a networking event may be a one off, you could have spent years building up a recognisable brand. The need to be remembered at this event cannot work to undermine the brand... thus underlining once again, the importance of being imaginative and thinking outside the box.
