Matching promotional products to target markets

Promotional products aren't going to be be good to anyone if they are looked at once then discarded. You need them to be on show as much as possible for maximum effectiveness. That why considering your target market is important when choosing your promotional products, as these are the people who are going to show off your brand to the world.

Who is your target market?
Many companies will know their target market(s) and they will have there own reasons for choosing this target market opposed to others. Target markets can be formed of people of a certain age group, gender, marital status... even a combination of things such as signal men or married women. Target markets are formed because you can't appeal to everybody and trying to could end up with you appealing to no-one.

A target market usually contains the people you want to draw in and who will make use of the service or products on offer. As these are the people that are most likely to invest or buy something from the business. If you want to pitch to a new target market, to broaden your brand awareness among a different group of people, you can do so by doing a little bit of research about them. Find out what they like, dislike and what makes them stop to look at something. For example if you now want to target... lets say builders, in your advertising campaign, promotional products such as Hi Vis Safety Jackets, or Personalised Stress Bricks would be a good option to go for as they relate to the work they do and will come in handy.

The main purpose of any promotional product is to market the brand name of the distributing company. There are no limits when it comes to promotional products, you can give away literally anything from promotional pens to a pack of condoms. However there are certain items that are preferred over others. For instance promotional items that are useful on a daily basis such as pens, shopping bags, mugs, key rings, T-Shirts etc, as all of these serve a purpose to the receiver. With more use, these items will receive higher exposure, hence why they are the more popular choice for companies wanting to expose their brand to the max.

To see a range of promotional products that you can match to your companies target market, have a look through the Total Merchandise website.