Marketing Strategy for 2014

Creating a winning marketing strategy can only prove beneficial in improving your company's trade. Regardless of how the last year has progressed for your business, looking for improvement is paramount to everyone.

The Key Goal To A Successful Marketing Strategy

Evaluating the marketing situation relevant to you is the key goal to any successful plan, and when looking to create a potential marketing strategy it should always run parallel to the work of your marketing plan and how to approach the upcoming year. Assessing how to improve your company can be achieved with the identification of marketing tools that can benefit you.

Total Merchandise offers a variety of marketing tools, from our stress balls to bags and sports equipment, all products have a singular aim of improving the image and awareness surrounding your business.

The BPMA research found that 35% of people surveyed remember a company better through a promotional product than through online advertising. Furthermore, 50.7% of those surveyed suggested that Promotional Products were the most successful way to get a client or potential customer to take action. It, therefore, could be considered worthwhile to incorporate the purchasing of products such as pens - which were highlighted as the most popular promotional products - into your marketing strategy for the forthcoming year, as well as memo pads, and calendars.

Other Aspects To Consider When Planning Your Marketing Strategy

A marketing plan must also be current, relative and adjusted to suit the economical standard at the time. 2014 may well be completely opposite to 2013 and therefore updating an annual marketing strategy can prove crucial in successfully offering your services. Therefore promoting your company in a way that is cost-effective, with bundles of promotional products- such as those offered through TM can prove very efficient in improving your companies sales.

The strategy is intended to suit your company for twelve months, maintaining consistency in sales and is in place to reduce the wavering from the strategic goals for the year. Therefore the creation of a marketing plan should be accurate and concise, one which is clearly defined. Using a professional template is extremely beneficial in that it will structure the plan's design for you, and offer insight and suggestions in ways that other companies have strategically mapped out the forthcoming year in relation to their business.

Maintaining an air of realism is also important in the development of a marketing strategy and being over-ambitious may only cause disruption throughout the year. Make sure your marketing tools are all affordable for your company and avoid spending too much at the same time as the steady growth of a company is easier to achieve than a rapid rise.

As one of the largest suppliers of promotional products in the UK, we specialise in supporting companies to achieve reasonable and attainable goals set in marketing strategies. Take a look at some of our promotional products for small businesses.

Main image from Pixabay.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-