Despite it only being early April, there is little doubt that many are thinking about the events which summer may hold. May Day is by many, considered to be an early opportunity to enjoy an occasion, fitting of summer. Thus, an effective marketing strategy may deem it as an early opportunity to get their summer plan off the ground... prior to that of their competitors.
As an annual holiday in the UK, May Day provides the perfect platform from which to expose your brand, with such a wide audience to target. Furthermore, May Day is celebrated in various countries, and thus providing the possible opportunity to take your marketing strategy to different areas of the world... although it is important to consider that there are a variety of practises in which the event is celebrated.
As mentioned, many take May Day as an opportunity to enjoy an early summer's occasion... and thus is why picnics are so commonly associated with the Bank Holiday. This association therefore provides a niche market which your brand could specifically target. Blankets, cool bags, and sports equipment are just three simple products which could be used to get your brand noticed this May Day.
Despite many people's desire to get out there and enjoy the potential sunshine, others spend the day in a much more practical manner. Many take the day off to ensure there house is in perfect condition for the summer months, completing chores and tasks around the home... somewhat of a 'spring clean'. Thus, branded dusters and dustpan and brushes are just two products which a household could gratefully receive.
It should be noted that although it is an opportunity to express the nature of your business to potential consumers, marketing directly to other businesses may prove to be somewhat ineffective. As mentioned, May Day is a UK Bank Holiday... and therefore, the majority of offices are not in use, meaning that your gifts shan't be given the platform they so rightly deserve.
So tell us, how will you be celebrating this year's May Day... and will any of the products listed prove advantageous to you on the day? Furthermore, can you think of any other items which could make for a more enjoyable occasion? We want to hear from you, and you can get in contact with us, through any of our various social media channels.