Total Merchandise is now closed for the Easter weekend – our team will be back to assist you from 8.30am on Tuesday 22 April.

Marketing Gifts for May Day Bank Holiday

Despite it only being early April, there is little doubt that many are thinking about the events which summer may hold. May Day is by many, considered to be an early opportunity to enjoy an occasion, fitting of summer. Thus, an effective marketing strategy may deem it as an early opportunity to get their summer plan off the ground... prior to that of their competitors.

 

As an annual holiday in the UK, May Day provides the perfect platform from which to expose your brand, with such a wide audience to target. Furthermore, May Day is celebrated in various countries, and thus providing the possible opportunity to take your marketing strategy to different areas of the world... although it is important to consider that there are a variety of practises in which the event is celebrated.

 

As mentioned, many take May Day as an opportunity to enjoy an early summer's occasion... and thus is why picnics are so commonly associated with the Bank Holiday. This association therefore provides a niche market which your brand could specifically target. Blankets, cool bags, and sports equipment are just three simple products which could be used to get your brand noticed this May Day.

 

Despite many people's desire to get out there and enjoy the potential sunshine, others spend the day in a much more practical manner. Many take the day off to ensure there house is in perfect condition for the summer months, completing chores and tasks around the home... somewhat of a 'spring clean'. Thus, branded dusters and dustpan and brushes are just two products which a household could gratefully receive.

 

It should be noted that although it is an opportunity to express the nature of your business to potential consumers, marketing directly to other businesses may prove to be somewhat ineffective. As mentioned, May Day is a UK Bank Holiday... and therefore, the majority of offices are not in use, meaning that your gifts shan't be given the platform they so rightly deserve.

 

So tell us, how will you be celebrating this year's May Day... and will any of the products listed prove advantageous to you on the day? Furthermore, can you think of any other items which could make for a more enjoyable occasion? We want to hear from you, and you can get in contact with us, through any of our various social media channels.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh