There's no denying, promotional merchandise in any form is beneficial for brands and companies. Whether it's given out a trade show or given out in store, you need to make sure you are using it to its maximum potential.
In this week's blog, we are looking at a few simple tips on how you can make your company merchandise not only stand out but also ensure it is effective in achieving what you are looking to achieve with it.
Chose products with a long lifetime.
Chocolates and sweets are great promotional products for a one-off giveaway, but chances are they will be finished within an hour of being opened and the packet will then be thrown away. If you're looking to ensure your customers are reminded of your brand time and time again then we recommend going for promotional products that can be used over again. Mugs, Pens and USB sticks are all great examples of promotional products that your customers are going to use on a daily basis.
Clothing isn't just for uniforms.
Promotional T-Shirts have been an effective promotional product for years, but they should not just be limited to staff uniforms. If your customer loves your brand they will wear your company T-Shirt over and over again, meaning your brand will be advertised every time they wear it.
Find out what works.
We know every company is different and it is important to have the right merchandise to suit your company. The next time you're at a trade show or an event, try taking a selection of promotional items to offer your potential customers and see what works. If you run out of Pens but you're left with hundreds of USB sticks then you'll what not to order next time. Use this saved money on a different product next time!
You don't need to spend a small fortune on your next promotional campaign.
We know businesses come in all sizes and for a smaller business the idea of promotional merchandise can be a scary thing, but you don't need to spend a fortune on merchandise. Head to the 'Low-Cost Items' section of our website to get an idea of some products perfect for keeping your budget down.
What promotional products work best for you? Let us know over on our Twitter.