Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

4 Top Tips for Making the Most of Your Promotional Merchandise

There's no denying, promotional merchandise in any form is beneficial for brands and companies. Whether it's given out a trade show or given out in store, you need to make sure you are using it to its maximum potential.

In this week's blog, we are looking at a few simple tips on how you can make your company merchandise not only stand out but also ensure it is effective in achieving what you are looking to achieve with it.

Chose products with a long lifetime.

Chocolates and sweets are great promotional products for a one-off giveaway, but chances are they will be finished within an hour of being opened and the packet will then be thrown away. If you're looking to ensure your customers are reminded of your brand time and time again then we recommend going for promotional products that can be used over again. Mugs, Pens and USB sticks are all great examples of promotional products that your customers are going to use on a daily basis.

Clothing isn't just for uniforms.

Promotional T-Shirts have been an effective promotional product for years, but they should not just be limited to staff uniforms. If your customer loves your brand they will wear your company T-Shirt over and over again, meaning your brand will be advertised every time they wear it.

Find out what works.

We know every company is different and it is important to have the right merchandise to suit your company. The next time you're at a trade show or an event, try taking a selection of promotional items to offer your potential customers and see what works. If you run out of Pens but you're left with hundreds of USB sticks then you'll what not to order next time. Use this saved money on a different product next time!

You don't need to spend a small fortune on your next promotional campaign.

We know businesses come in all sizes and for a smaller business the idea of promotional merchandise can be a scary thing, but you don't need to spend a fortune on merchandise. Head to the 'Low-Cost Items' section of our website to get an idea of some products perfect for keeping your budget down.

What promotional products work best for you? Let us know over on our Twitter.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Easter is a time of year that most Brits look forward to: the long weekend, plates full of delicious food, eating your body weight in chocolate... And those are just a...

Revealed! The Promotional Essentials Every Charity Needs In 2021

Revealed! The Promotional Essentials Every Charity Needs In 2021

If you work for a charity - whether it's a nationwide organisation or a brand new initiative based on a locally-identified cause - you'll know how important spreading yo...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...