4 Top Tips for Making the Most of Your Promotional Merchandise

There's no denying, promotional merchandise in any form is beneficial for brands and companies. Whether it's given out a trade show or given out in store, you need to make sure you are using it to its maximum potential.

In this week's blog, we are looking at a few simple tips on how you can make your company merchandise not only stand out but also ensure it is effective in achieving what you are looking to achieve with it.

Chose products with a long lifetime.

Chocolates and sweets are great promotional products for a one-off giveaway, but chances are they will be finished within an hour of being opened and the packet will then be thrown away. If you're looking to ensure your customers are reminded of your brand time and time again then we recommend going for promotional products that can be used over again. Mugs, Pens and USB sticks are all great examples of promotional products that your customers are going to use on a daily basis.

Clothing isn't just for uniforms.

Promotional T-Shirts have been an effective promotional product for years, but they should not just be limited to staff uniforms. If your customer loves your brand they will wear your company T-Shirt over and over again, meaning your brand will be advertised every time they wear it.

Find out what works.

We know every company is different and it is important to have the right merchandise to suit your company. The next time you're at a trade show or an event, try taking a selection of promotional items to offer your potential customers and see what works. If you run out of Pens but you're left with hundreds of USB sticks then you'll what not to order next time. Use this saved money on a different product next time!

You don't need to spend a small fortune on your next promotional campaign.

We know businesses come in all sizes and for a smaller business the idea of promotional merchandise can be a scary thing, but you don't need to spend a fortune on merchandise. Head to the 'Low-Cost Items' section of our website to get an idea of some products perfect for keeping your budget down.

What promotional products work best for you? Let us know over on our Twitter.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Get the Ball Rolling with Sports-Related Merchandise

Get the Ball Rolling with Sports-Related Merchandise

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events...

TM Edit: Promotional Products To Help Your Customers Keep Cool

TM Edit: Promotional Products To Help Your Customers Keep Cool

Anyone else feeling a bit hot right about now...? With summer officially here - nope, warm days are no longer counted as a 'heatwave' - for the next couple of...

The Best New Eco Friendly Promotional Products For UK Businesses

The Best New Eco Friendly Promotional Products For UK Businesses

Here at Total Merchandise, we're delighted to offer a huge range of eco friendly promotional merchandise. And when we say 'huge', we mean it - after all, w...