Launching Your Spring Campaign and Maintaining Consistency

Spring has finally arrived (well almost!). It's been a rough Winter, whilst not as cold as previous Winters, a lot of the country has experienced flooding and unexpected weather largely caused by the Polar Vortex and storms across the world. 

Winters like this mean that some businesses suffer, especially those in the retail sector. Customers don't want to leave their homes when the weather is bad, and Internet shopping has also suffered for those who were effected by the floods. However, Spring has finally arrived and it's vital that you consider your Spring marketing campaign and how you can make your campaign more effective.

Take this change of season as an opportunity to look at your brand message across all platforms to ensure they are consistent. This is important to your company as consistency of message and continued repetition can lead to a stronger return on investment. This is because sending mixed messages to your customers can lead to confusion and often lost sales. 

Key to sending the same consistent message is communication, both internally and externally. You need to ensure that your customers and employees are receiving the same message. For example, if you launch a new deal via email to your customers, your employees need to know about the deal otherwise there may well be confusion when it is claimed. An opinion can be made within 30 seconds and it's important that your customers have a positive view of your company. If the message is communicated effectively, you are avoiding the possibility that they will receive a negative impression. 

You should also consider a 'less is more' approach. Some organisations may have a change of focus every month but this is dependant on the size of your business. For example, if you are a large organisation you may change your marketing focus on a regular basis, whereas smaller companies may change it on a quarterly basis. By changing on a quarterly basis, you are giving yourself more marketing opportunities. 

Your Spring marketing calendar could include events, traditional media relations, Social Media focuses along with a Direct Mail campaign to target your specific audience. Again, your Direct Mail campaign may include a promotional item which is related to your brand message, keeping the same consistent theme. 

We'd like to know how often do you change your marketing focus and how often do you use Direct Mail as a form of advertising? 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...