We want to hear from you! Take our quick customer survey today for your chance to win a £50 Amazon voucher.

Launching Your Spring Campaign and Maintaining Consistency

Spring has finally arrived (well almost!). It's been a rough Winter, whilst not as cold as previous Winters, a lot of the country has experienced flooding and unexpected weather largely caused by the Polar Vortex and storms across the world. 

Winters like this mean that some businesses suffer, especially those in the retail sector. Customers don't want to leave their homes when the weather is bad, and Internet shopping has also suffered for those who were effected by the floods. However, Spring has finally arrived and it's vital that you consider your Spring marketing campaign and how you can make your campaign more effective.

Take this change of season as an opportunity to look at your brand message across all platforms to ensure they are consistent. This is important to your company as consistency of message and continued repetition can lead to a stronger return on investment. This is because sending mixed messages to your customers can lead to confusion and often lost sales. 

Key to sending the same consistent message is communication, both internally and externally. You need to ensure that your customers and employees are receiving the same message. For example, if you launch a new deal via email to your customers, your employees need to know about the deal otherwise there may well be confusion when it is claimed. An opinion can be made within 30 seconds and it's important that your customers have a positive view of your company. If the message is communicated effectively, you are avoiding the possibility that they will receive a negative impression. 

You should also consider a 'less is more' approach. Some organisations may have a change of focus every month but this is dependant on the size of your business. For example, if you are a large organisation you may change your marketing focus on a regular basis, whereas smaller companies may change it on a quarterly basis. By changing on a quarterly basis, you are giving yourself more marketing opportunities. 

Your Spring marketing calendar could include events, traditional media relations, Social Media focuses along with a Direct Mail campaign to target your specific audience. Again, your Direct Mail campaign may include a promotional item which is related to your brand message, keeping the same consistent theme. 

We'd like to know how often do you change your marketing focus and how often do you use Direct Mail as a form of advertising? 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh