Promotional pens have been used for years in direct mail campaigns. Direct mail campaigns are all part of direct marketing, which is a form of advertising that allows businesses to communicate directly to the customer.
As well as direct mail there are also many other advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers and many more, all of which can be used in direct mail campaigns.
Why Opt For Direct Mail Campaigns?
The advantage of direct mail campaigns is that it can target potential customers that may not go to promotional events, shows or conferences. Direct marketing usually focuses on the customer, using their addresses to send direct mail to them (making it more personal). The address of the consumer can come in many forms, from the home or work address (for direct mail), their email address (for e-flyers) or their phone numbers (for promotional texts and updates).
Direct marketing seeks to drive a specific “call to action”. For example, the consumer could be asked to call a free phone number or click on a link to a website. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action.
Top Tips For A Successful Direct Mail Campaign
There are a few simple tips for a successful direct mail campaign. Firstly, select a mailing list within an appropriate and useful target audience, as there is no point in sending direct mail about a new product or service, if the person is not interested, as it will just be put in the bin. If you have a website, it’s always useful to give people the option to register or create an account with you, that way you’ll be able to stock up a number of consumers that may be interested in your new offers or services.
Direct communication should also include an incentive for the customer to buy your products or services. These incentives can be either; a free promotional product, a discount, or it could also be something intangible such as saving time. The more valuable your offer is, the more likely your audience will respond in a positive manner.
When sending a direct message make sure you’re clear and to the point in what you intend to communicate. As if your readers are confused they many not invest. Promotional pens have become a very popular promotional item in which companies send out in their direct mail campaigns, as they are affordable and useful to the customer. The more the promotional pens that are used by customers, the greater the chance the company’s name will be seen by others. This could increase brand awareness and hopefully business.
A Selection Of The Best Promotional Pens
Total Merchandise has a number of promotional pens that can be printed with your company name, logo or slogan in preparation for sending out as direct mail to advertise your company to many more potential customers.
These best selling promotional curvy ballpens feature your branding printed on the barrel for maximum exposure. Available in 30 vibrant colours to suit any campaign.
Soft Stylus Ballpens
Soft-touch branded ballpens with a stylus top so it can be used on touch screen devices. Choose from spot colours, full colour or engraving of your design for lasting exposure.
Alpine Gold Trim Ballpen
These branded metal ballpens include a gold trim for an elegant and luxurious finish. Available from 72 hours dispatch!
If you're looking for the perfect branded pen for your next direct mail campaign then take a look at our promotional pens and writing accessories section on our website. Don't forget to fill in the form to receive a rapid quote or just give us a call!