Include a Promotional Pen within your direct mail campaigns

Promotional pens have been used for years in direct mail campaigns. Direct mail campaigns are all part of direct marketing, which is a form of advertising that allows businesses to communicate directly to the customer.

As well as direct mail there are also many other advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers and many more, all of which can be used in direct mail campaigns.

Why Opt For Direct Mail Campaigns?

The advantage of direct mail campaigns is that it can target potential customers that may not go to promotional events, shows or conferences. Direct marketing usually focuses on the customer, using their addresses to send direct mail to them (making it more personal). The address of the consumer can come in many forms, from the home or work address (for direct mail), their email address (for e-flyers) or their phone numbers (for promotional texts and updates).

Direct marketing seeks to drive a specific “call to action”. For example, the consumer could be asked to call a free phone number or click on a link to a website. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action.

Top Tips For A Successful Direct Mail Campaign

There are a few simple tips for a successful direct mail campaign. Firstly, select a mailing list within an appropriate and useful target audience, as there is no point in sending direct mail about a new product or service, if the person is not interested, as it will just be put in the bin. If you have a website, it’s always useful to give people the option to register or create an account with you, that way you’ll be able to stock up a number of consumers that may be interested in your new offers or services.

Direct communication should also include an incentive for the customer to buy your products or services. These incentives can be either; a free promotional product, a discount, or it could also be something intangible such as saving time. The more valuable your offer is, the more likely your audience will respond in a positive manner.

When sending a direct message make sure you’re clear and to the point in what you intend to communicate. As if your readers are confused they many not invest. Promotional pens have become a very popular promotional item in which companies send out in their direct mail campaigns, as they are affordable and useful to the customer. The more the promotional pens that are used by customers, the greater the chance the company’s name will be seen by others. This could increase brand awareness and hopefully business.

 A Selection Of The Best Promotional Pens

Total Merchandise has a number of promotional pens that can be printed with your company name, logo or slogan in preparation for sending out as direct mail to advertise your company to many more potential customers.

Curvy Ballpens

These best selling promotional curvy ballpens feature your branding printed on the barrel for maximum exposure. Available in 30 vibrant colours to suit any campaign.

Soft Stylus Ballpens

Soft-touch branded ballpens with a stylus top so it can be used on touch screen devices. Choose from spot colours, full colour or engraving of your design for lasting exposure.

Alpine Gold Trim Ballpen

These branded metal ballpens include a gold trim for an elegant and luxurious finish. Available from 72 hours dispatch!

If you're looking for the perfect branded pen for your next direct mail campaign then take a look at our promotional pens and writing accessories section on our website. Don't forget to fill in the form to receive a rapid quote or just give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no o

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-