We want to hear from you! Take our quick customer survey today for your chance to win a £50 Amazon voucher.

How Your Logo Colours Reflect Your Company

Your brand colours can communicate with your customers a lot more than you think it does. 80% of customers believe that colour increases brand recognition. The different colours elicit different associations, for instance, green conveys organically grown, the earth and nature. Examples of this can be seen in the Starbucks logo. On the other hand, black communicates feelings of sophistication and seduction - think Sony. Therefore a bright green logo for a chic, sexy brand wouldn’t do the trick. We’re looking at which colours go best with which brands, so you can see whether your brand colours need a bit of a change up.

 

Meaning Of Colour

Blue
Associations: calm, honest, strong, trustworthy, secure, order
Examples: American Express, Dell, Visa, Facebook, Barclays

Red
Associations: energy, exciting, passion, love, power
Examples: Lego, YouTube, Coca Cola, McDonald's

Yellow
Associations: happy, optimistic, playful, confident, logical, forward-thinking, hope
Examples: IKEA, National Geographic, Shell, Bic

Orange
Associations: sociable, friendly, affordable, warmth, energy
Examples: Amazon, Sainsbury's, Nickelodeon, Penguin, Orange

Green
Associations: growth, organic, natural, health, nature
Examples: John Deere, Tropicana, Animal Planet, Starbucks, Spotify, Greenpeace

Purple
Associations: imaginative, creative, royalty
Examples: Cadbury, Hallmark, Yahoo, Crown Royal

Black
Associations: sophistication, luxury, formal, seductive, chic
Examples: Chanel, Sony, BBC, Playboy

Multicoloured
Associations: positive, playful, fun, adventurous, bold
Examples: Google, eBay, NBC

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr