How Your Logo Colours Reflect Your Company

Your brand colours can communicate with your customers a lot more than you think it does. 80% of customers believe that colour increases brand recognition. The different colours elicit different associations, for instance, green conveys organically grown, the earth and nature. Examples of this can be seen in the Starbucks logo. On the other hand, black communicates feelings of sophistication and seduction - think Sony. Therefore a bright green logo for a chic, sexy brand wouldn’t do the trick. We’re looking at which colours go best with which brands, so you can see whether your brand colours need a bit of a change up.

 

Meaning Of Colour

Blue
Associations: calm, honest, strong, trustworthy, secure, order
Examples: American Express, Dell, Visa, Facebook, Barclays

Red
Associations: energy, exciting, passion, love, power
Examples: Lego, YouTube, Coca Cola, McDonald's

Yellow
Associations: happy, optimistic, playful, confident, logical, forward-thinking, hope
Examples: IKEA, National Geographic, Shell, Bic

Orange
Associations: sociable, friendly, affordable, warmth, energy
Examples: Amazon, Sainsbury's, Nickelodeon, Penguin, Orange

Green
Associations: growth, organic, natural, health, nature
Examples: John Deere, Tropicana, Animal Planet, Starbucks, Spotify, Greenpeace

Purple
Associations: imaginative, creative, royalty
Examples: Cadbury, Hallmark, Yahoo, Crown Royal

Black
Associations: sophistication, luxury, formal, seductive, chic
Examples: Chanel, Sony, BBC, Playboy

Multicoloured
Associations: positive, playful, fun, adventurous, bold
Examples: Google, eBay, NBC

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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