How to Write the Perfect Facebook Post

In our previous article, we discussed how to create an engaging Facebook page for your business, however, we didn’t go into details about exactly what you could be posting on your page to boost your customer engagement. Do you ever find that you’re always stuck or in a rut when it comes to knowing what to post on Facebook? You are not alone! We’ve put together our favourite ideas for Facebook posting so that your content is never boring again.

Break It Down

Let’s get down to the bare bones of a Facebook post: the anatomy. According to Buffer, the perfect Facebook post should:

  • Be brief (roughly 40 characters or less if possible)
  • Include a link
  • Be posted at off-peak times
  • Be timely and newsworthy
  • Follow other posts on a regular schedule

According to Facebook data, link posts that use the built-in Facebook link format receive twice as many clicks compares to links types into a photo update. Furthermore, brief posts tend to receive a higher like rate and comment rate, i.e. more engagement. If possible, you could also think about sharing your posts on the weekend; the statistics would be in your favour as posts published on Sundays, for example, receive 25% more likes, shares, and comments than posts shared on a Wednesday.

Run a Contest

The prize doesn’t have to be big, however, everyone loves a good contest and they do really send your engagement levels flying through the roof. Plus- they’re fun to run! Furthermore, by using apps such as ShortStack to run your competition, you’ll be able to keep the email addresses (with your customers’ permission, of course) and add them to your email list. If you do decide to run a competition, ensure it’s easy to enter and has a seasonal relevance!

Run a Poll

If you run a smaller business, there are few things more valuable than gaining insight from your audience. You could ask questions such as ‘What products would you like to see us offer?’. Or, if you want to include something more eye-catching you could ask ‘Which one do your children love?’, or ‘Which would you take on a picnic?’. If the data you have collected seems interesting, it’s always a great idea to share this data with your audience – they might find it interesting too!

Share Pictures

Everyone loves to see a human touch in the business posts that appear in their Facebook newsfeed. You could share a picture of your employees or your office, for instance, if you had a staff lunch you could take a quick snap and share it with your followers to show them who is behind the posts! It makes your business a lot more relatable, and for your customers to know that there are real people behind the brand will go far in building trust and relationships.

Hopefully, these strategies have given you some ideas on how to up your Facebook posting for your business page! After all, 293,000 Facebook posts are made every 60 seconds on Facebook so make sure you stand out of the crowd with our top tips! 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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