How to Write the Perfect Facebook Post

In our previous article, we discussed how to create an engaging Facebook page for your business, however, we didn’t go into details about exactly what you could be posting on your page to boost your customer engagement. Do you ever find that you’re always stuck or in a rut when it comes to knowing what to post on Facebook? You are not alone! We’ve put together our favourite ideas for Facebook posting so that your content is never boring again.

Break It Down

Let’s get down to the bare bones of a Facebook post: the anatomy. According to Buffer, the perfect Facebook post should:

  • Be brief (roughly 40 characters or less if possible)
  • Include a link
  • Be posted at off-peak times
  • Be timely and newsworthy
  • Follow other posts on a regular schedule

According to Facebook data, link posts that use the built-in Facebook link format receive twice as many clicks compares to links types into a photo update. Furthermore, brief posts tend to receive a higher like rate and comment rate, i.e. more engagement. If possible, you could also think about sharing your posts on the weekend; the statistics would be in your favour as posts published on Sundays, for example, receive 25% more likes, shares, and comments than posts shared on a Wednesday.

Run a Contest

The prize doesn’t have to be big, however, everyone loves a good contest and they do really send your engagement levels flying through the roof. Plus- they’re fun to run! Furthermore, by using apps such as ShortStack to run your competition, you’ll be able to keep the email addresses (with your customers’ permission, of course) and add them to your email list. If you do decide to run a competition, ensure it’s easy to enter and has a seasonal relevance!

Run a Poll

If you run a smaller business, there are few things more valuable than gaining insight from your audience. You could ask questions such as ‘What products would you like to see us offer?’. Or, if you want to include something more eye-catching you could ask ‘Which one do your children love?’, or ‘Which would you take on a picnic?’. If the data you have collected seems interesting, it’s always a great idea to share this data with your audience – they might find it interesting too!

Share Pictures

Everyone loves to see a human touch in the business posts that appear in their Facebook newsfeed. You could share a picture of your employees or your office, for instance, if you had a staff lunch you could take a quick snap and share it with your followers to show them who is behind the posts! It makes your business a lot more relatable, and for your customers to know that there are real people behind the brand will go far in building trust and relationships.

Hopefully, these strategies have given you some ideas on how to up your Facebook posting for your business page! After all, 293,000 Facebook posts are made every 60 seconds on Facebook so make sure you stand out of the crowd with our top tips! 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, we

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolste