How to Reach Your Target Audience - Part 1

One huge step in marketing for your business is to define your audience. Now, this is all well and good, but how can you actually reach them? The big reason for wanting to define our target audience is so that we can see who are the people who will become our potential customers – you want to get your message across to the right person at the right time. We’ve put together a few of our top tips on how to reach your target audience to see your sales rise and your reach grow.

Do your market research

This is probably the biggest step of all. You need to take a think about who would be interested in buying your products or services by undertaking some market research. You could take a look at the type of people who are buying from your competitor, or take a think about who your products are aimed at – men, women, businesses or consumers? Your target audience could be broad or it could be a little more precise – neither is preferable over the other as long as your can figure out which yours is.

Figure out where your customers spend their time

If you are targeting the younger generation then we have two words for you: social media. Studies have shown that active internet users spend between 16-25% of their time online and this figure is rapidly growing with advances in technology. Further, it has been shown that consumers are spending 1/6 minutes on social media. This shows how imperative it is that your brand is on social media to access your target audience because the likelihood is that that is where they are handing out.

Make sure your content connects your audience

You want to be creating content that is not only interesting but content that will truly resonate with your target audience. That is the only way you can make sure they will care about your brand – if you can engage in conversations about hot topics to them. At the end of the day, people want to be engaged – in fact, a study by Nielsen has shown that when people are watching a TV programme, 44% of them are also visiting a social media site. So if you are creating content that they care about, chances are they will find a time to see it and connect further with your brand.

Later this week we will be continuing this theme of how to reach your target audience.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Get the Ball Rolling with Sports-Related Merchandise

Get the Ball Rolling with Sports-Related Merchandise

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events...

TM Edit: Promotional Products To Help Your Customers Keep Cool

TM Edit: Promotional Products To Help Your Customers Keep Cool

Anyone else feeling a bit hot right about now...? With summer officially here - nope, warm days are no longer counted as a 'heatwave' - for the next couple of...

The Best New Eco Friendly Promotional Products For UK Businesses

The Best New Eco Friendly Promotional Products For UK Businesses

Here at Total Merchandise, we're delighted to offer a huge range of eco friendly promotional merchandise. And when we say 'huge', we mean it - after all, w...