Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

How to Organise a Business Event: Part 2

We firmly stand by the fact that the budget and venue are two of the most, if not the most, important factors that must be considered when organising a business event. We covered these two factors in detail earlier this week, and today we will be covering a few more tips on how to organise a successful business event.

Make it unique 

Chances are that the people attending your business event will have been to multiple business events in the past. You want to find something unique that will set yours apart and make your brand stand out. Guests don’t want to attend a replication of an event they have already been to when there are so many ways you can stand out, for instance by changing the pace of the day or adding in unique speakers.

Also, add in some networking time at some point in your event so that your guests feel like they can have a bit of a breather and aren’t attending something that seems like ‘organised fun’. Your unique point could be the food, the décor, the presentation, the venue, or anything else that sets you apart. Just make sure you do just that – set your business apart from the rest! 

Delegate responsibility 

It’s unlikely that you will be able to manage an entire event on your own. Once you have a plan for your event, break this up and delegate the responsibility of certain aspects for individuals. You don’t want to overload yourself, so have someone choose the venue, and another organise the food and drinks and so on.

The people that help don’t necessarily have to come from your company – there are many external companies whose sole purpose is to provide you with unique event solutions and run these events. These professionals, if they are within your budget, almost always have a backup plan for if something in the night were to go wrong. They will meet with all of the caterers and staff and ensure that everything about your night runs impeccably smoothly, leaving you to network and be the ultimate host.  

Make sure that as the host of your event you are present throughout – you don’t want to be spending a chunk of your night ensuring that the canapes are correct. Delegate this duty to someone else so that you can be present for your event.  

Part 3 will be coming next week!  

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 13 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

12 Must-Have Social Distancing Products For UK Car Dealerships

12 Must-Have Social Distancing Products For UK Car Dealerships

If you've recently reopened or are in the process of reopening a car dealership in the UK, Total Merchandise is here to help you get your business firmly back on the road.

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

It's Child's Play! Best Promotional Products For Entertaining Kids

It's Child's Play! Best Promotional Products For Entertaining Kids

"Only boring people get bored..." asserts the famous quote that has been attributed to everyone from Westworld's Doctor Robert Ford to&...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...