How to Organise a Business Event: Part 2

We firmly stand by the fact that the budget and venue are two of the most, if not the most, important factors that must be considered when organising a business event. We covered these two factors in detail earlier this week, and today we will be covering a few more tips on how to organise a successful business event.

Make it unique 

Chances are that the people attending your business event will have been to multiple business events in the past. You want to find something unique that will set yours apart and make your brand stand out. Guests don’t want to attend a replication of an event they have already been to when there are so many ways you can stand out, for instance by changing the pace of the day or adding in unique speakers.

Also, add in some networking time at some point in your event so that your guests feel like they can have a bit of a breather and aren’t attending something that seems like ‘organised fun’. Your unique point could be the food, the décor, the presentation, the venue, or anything else that sets you apart. Just make sure you do just that – set your business apart from the rest! 

Delegate responsibility 

It’s unlikely that you will be able to manage an entire event on your own. Once you have a plan for your event, break this up and delegate the responsibility of certain aspects for individuals. You don’t want to overload yourself, so have someone choose the venue, and another organise the food and drinks and so on.

The people that help don’t necessarily have to come from your company – there are many external companies whose sole purpose is to provide you with unique event solutions and run these events. These professionals, if they are within your budget, almost always have a backup plan for if something in the night were to go wrong. They will meet with all of the caterers and staff and ensure that everything about your night runs impeccably smoothly, leaving you to network and be the ultimate host.  

Make sure that as the host of your event you are present throughout – you don’t want to be spending a chunk of your night ensuring that the canapes are correct. Delegate this duty to someone else so that you can be present for your event.  

Part 3 will be coming next week!  

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The Best Autumn Merchandise Ideas For Your UK Business In 2024

The Best Autumn Merchandise Ideas For Your UK Business In 2024

Breathe it in, people: is that the crisp scent of autumn we can smell on the distant breeze...? Sure, it might still be warm outside - but with September a matter of day

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

The Best Pride Promotional Products For Summer 2024

The Best Pride Promotional Products For Summer 2024

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

With Spring on the horizon and Easter 2025 fast approaching, consider this your sign to hop to it and get organised with your seasonal marketing plans. Whether you&rsquo