How People Are Making a Living from Instagram

Would you believe me if I told you that it is possible for you to make £1,500 for posting a photo on Instagram? Appropriately coined 'Instapreneurs' are utilising the social media platform to capitalise on the back of its success. As photographs turn to followers, followers turn to funds. When an account with over 1000 followers is paired with a passion and flair for photography, these 'grammers can start advertising for other brands and quickly make a small fortune.

When high-profile celebrities are sent products to advertise for companies, the big bucks start coming in. We're often not so naive as to believe that supermodels actually swear by the 28 teatox programme for their killer bod, but their £500 an hour personal trainer and in-house dietician.

Yet people still buy the products they advertise, and a major influencer (100,000+ followers) can earn tens of thousands per post. Let's do the maths with Emily Ratajkowski (username: emrata) for example: for 100,000 followers an Instagrammer will charge roughly £1500 per post, Emily has 7.8 million followers (let's round this up to 8 million for ease), so 80 x £1500 = £120,000. Yes, it can be assumed that Emily could charge roughly £120,000 per Instagram post.

Instagram advertising

It's not all about the money, however. Many Instagram superstars are sent products that they get to keep for free, in the hopes that they will say something positive about the brand on social media. In a way, this is great because it's more likely that these influencers will post about products they genuinely enjoyed, not just because they're paid to do so. Take, for example, Instagram beauty Chessie King (username: chessiekingg). If you follow her snapchat (username: chessstickles) you'll see that she's sent heaps of products to try out, yet not all of them make it on to her Instagram page. From clothing, to popcorn, to experiences, this lifestyle 'grammer gets it all and doesn't have to charge thousands of pounds to companies to do so!

Instagram advertising

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...