How Fair Are Your Purchases?

As we enter Fair Trade Fortnight, we have started to think more about how 'fair' the products we purchase actually are. Fairtrade is all about better prices, better working conditions, local sustainability and the terms of trade for farmers and workers in the developing world. Companies are encouraged to pay sustainable prices which help to improve the position of those in the developing world and have more control over their lives. 

As one of the biggest Fairtrade markets, there are literally thousands of certified Fair Trade products on sale in the UK through retail and catering outlets. In the UK, sales of Fair Trade products in 2012 reached £1.5 billion which was an 18 percent increase in the previous year. The Fair trademark is now considered to be the most globally recognised ethical label. So do you already support Fair Trade?  We've pulled together our top reasons showing why you should go Fair Trade. 

Fair Trade means fair pay and working conditions for those who make the products we use. Fair Trade products often come from developing countries and it's important that people working in these countries receive a fair price for their products and are able to work in a safe environment. The association also works hard to support communities. By working to a pre-agreed structure, Fair Trade farmers are able to invest earnings into their local community thus improving important aspects such as healthcare, schooling and even housing. 

Fair Trade also supports sustainable practices. In a world where talk about climate change is often on the agenda, it's important that we consider our environmental footprint at every stage. This means working closely with farmers to ensure they are working in a sustainable manner. 

Fair Trade is a vital part of the economy and many people strive to purchase only Fair Trade products, working towards their CSR policies. However, as we continuously work towards creating a better environment, it's important that we continue to purchase Fair Trade products and promote the foundation. 

Fair Trade Fortnight is an annual promotional campaign run by the Fair Trade Foundation to increase awareness of Fair Trade products. The Foundation runs various campaigns to mark the event and is celebrated in a number of different countries including Ireland, Canada, Australia, and New Zealand. 

Do you celebrate Fair Trade Fortnight?  How do you work towards supporting the Foundation?

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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