Health and Fitness related Corporate Gifts

New Year is the ideal time to promote the fantastic range of health and fitness promotional  merchandise available. It is an unmistakeable fact of life that we all, at one time or another, make the decision to try and get fit. New Year is probably the pinnacle of this, what with the plethora of resolutions that get made in preparation for January and the new leaf we’re always so determined to start over. It is another fact of life, though, that most people who make it their New Year’s resolution to get fit, give up within the month. As it's now Februray, the chances are people who made this their new years resolution are either starting to feel the benefits of having done so or have gone back to beers and pizza on the settee.

Health and Fitness merchandise can help to give people the boost they need to carry on with their new fitness regime and carry on with their resolutions to the end of the year and beyond. One of the things people report finding the hardest about fulfilling get-fit resolutions is doing it on their own. Those people who find support for their goals (and, indeed, set themselves goals such as running a half marathon or participating in another race) tend to do much better and stick with it for longer.

This is where merchandise can play a big part. For example, if you run a gym or health club and are looking to promote your services to new members, offering merchandise is a great way of enticing them in. Merchandise could even act as prizes for those people who attend a certain number of exercise or training sessions over the course of a month. In short, the merchandise gives people a boost and lets them know that there is a system of support behind them.

Alternatively, the merchandise can be sold on to promote services, raise money for charity or any number of other things. There’s a fantastic range of health and fitness merchandise to choose from, too, so you’re guaranteed to find the ideal item for your promotional needs. For example, sports water bottles are a great idea as they’re practical and can still be used to promote whatever service or team you belong to. Including your contact details on the bottle means that the people who receive or buy the merchandise will easily be able to get in touch with you, which will be good for both your business and their health. Items such as lip balm are also great as they prevent chapped lips while people are out exercising.

Also, good quality promotional rucksacks are fantastic as lots of people looking to get fit in the New Year take up sports or activities that mean owning a rucksack is very useful. This is also great for the company using the rucksack for promotional purposes as it offers a large surface area to advertise the logo and key details. For those people looking to start or enlarge the membership a cycling club, then bike seat covers can be a great welcome gift to those New Year new members.

There are also some great general items of health and fitness merchandise that will be useful no matter what activity people are engaged in. From tee shirts to hats to pedometers and hoodies, there’s something to meet every need. Whether you’re looking to just hand out token items of merchandise or encourage people to purchase bigger items that will help them in their new fitness regime, there truly is something for everyone. It’s also very affordable, which is so often key in deciding to do something and then sticking to it.

So, this 'New Year', or Springtime at least, make the most of all the enthusiasm and good will and consider the virtues of promoting health and fitness merchandise to all those people staying committed to their resolutions.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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